ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall The name of the service and pricing will be announced later this year. Pranav Dixit Wed, Feb 7, 2024 ASSOCIATED PRESS Three of the biggest sports TV companies in the US — ESPN, Fox, and Warner Bros. Discovery … Continue reading ESPN, Fox, and Warner Bros. Discovery are launching a streaming service just for sports this fall
Amazon eyes investment in Diamond Sports Group amid streaming expansion Maxwell William / Last Updated: Dec 18, 2023 Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a leading regional sports programmer, marking a significant stride in the tech giant’s foray into sports content. This strategic move, according to Wall Street … Continue reading Amazon eyes investment in Diamond Sports Group amid streaming expansion
The NWSL’s Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot. Constantine von Hoffman on November 27, 2023 Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have … Continue reading How HubSpot found the right sports sponsorship partner
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports
By Christopher Cason July 02, 2023 If you tuned in to this year’s NFL Scouting Combine back in early March, you couldn’t miss Nobull. From the athletes’ apparel to the press conference backdrops, the bold, all-caps branding of the Boston-based training apparel and footwear company took center stage. It was the first of a … Continue reading How Nobull became a sports brand all-star
Billy Steele Apple dabbled in live sports with weekly Major League Baseball games last year, but now the company is launching its most ambitious offering yet. Today, the company debuts MLS Season Pass, a subscription that gives soccer fans access to every game of the 2023 season, the Leagues Cup and both MLS Next Pro … Continue reading Apple TV adds multiview for live sports
Super Bowl XLII Attracted Malicious Attacks Through Sports Bets by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2023 Super Bowl XLII attracted an estimated $16 billion in wagers, a survey published in February by The American Gaming Association (AGA) found. Most bets are made through sports-betting apps, making bets easy and efficient. The popularity of sports betting, … Continue reading Super Bowl XLII Attracted Malicious Attacks Through Sports Bets
Brands and nonprofits are driving growth in sports deals by using more digital channels. Chris Wood on December 15, 2022 at 2:32 pm | Reading time: 2 minutes It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment … Continue reading Sports sponsorships for women athletes grew 20% in 2022
