Category Archives: Video Marketing

How is Your Business Using Video for Marketing?

Samantha CollierFebruary 7, 2015 According to Dr. James McQuivey of Forrester Research, one minute of marketing video is worth 1.8 million words. That is a mind-blowing statistic when you think about how much your small business spends on marketing and business development. Here are three simple ways your business can use video in your marketing … Continue reading How is Your Business Using Video for Marketing? →

The Importance Of Video Marketing As Part Of A General Marketing Strategy

Video Marketing

Eric DoucetFebruary 3, 2015 You’ve heard about the term “viral video.” These videos are spread super fast all over the world. There have been cases when one video was seen by millions of people in less than 24 hours (which is pretty darn crazy when you think about it). This is something that can be … Continue reading The Importance Of Video Marketing As Part Of A General Marketing Strategy →

Wasn’t That Super Bowl Amazing?! or Proactive Social Media

Video Marketing

Frank BocchinoJanuary 26, 2015 New England. Seattle. What a game that was! Yes I said was. No, this article wasn’t posted a week early. It’s in fact timed perfectly because it’s not about the big game, it’s about the social media game around scheduled events. Good luck getting your post noticed nonetheless your message received … Continue reading Wasn’t That Super Bowl Amazing?! or Proactive Social Media →

How to Create Stellar Video Content for Marketing in 2015

Content Marketing, Video Marketing

In 2017 video will account for 69% of all consumer Internet traffic (Cisco). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa, videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective. … Continue reading How to Create Stellar Video Content for Marketing in 2015 →

How to Become Video Savvy in 2015

Small Business, Video Marketing

Megan TotkaJanuary 25, 2015 Online video content is nothing new. User-generated videos featuring sassy cats and the next big pop star have been part of Internet culture since YouTube burst on the scene on Valentine’s Day, 2005. The amount of video that people are consuming, however, is in the midst of a growth explosion, thanks … Continue reading How to Become Video Savvy in 2015 →

Lights, Camera, Global! How to Create an International YouTube Strategy

Video Marketing, YouTube

Ian HendersonJanuary 21, 2015 All around the world, millions of people are watching videos about everything from cats to cars, marketing to machines, so it makes sense that marketers are clamoring to be part of the video frenzy in 2015. There’s been a lot of talk about how to create a YouTube video strategy that … Continue reading Lights, Camera, Global! How to Create an International YouTube Strategy →

Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape

Video Marketing

Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape →

4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan

Digital Marketing, Marketing Strategy, Video Marketing

Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan →