Category Archives: Video Marketing

3 Strategies to Unlock YouTube’s Potential in 2015

Dave RosnerJanuary 7, 2015 The debate is officially over: YouTube is mainstream. With the allure of video and over a billion monthly users, the platform is where culture is born today. In 2014, YouTube officially became the second-largest search engine, with over 300 hours of content uploaded every minute, and those billion unique visitors watch … Continue reading 3 Strategies to Unlock YouTube’s Potential in 2015

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates

Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates