Julia TamamiFebruary 20, 2015 Consumers have changed the way they like to view advertisements. The time is gone when print media – newspapers, magazines, telegraphs, and the like – was the golden-haired child of marketing. Instead of sitting in front of the TV for hours, shoppers are now online watching movies, TV shows, and a … Continue reading 13 Simple Tips to Help You Draft a Winning Video Marketing Strategy
Category Archives: Video Marketing
5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As. Martin Beck on February 17, 2015 In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of … Continue reading There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
How to Harness The Power Of 6-Second Videos
Susan SolovicFebruary 16, 2015 There are two completely opposite currents in the ocean of content marketing today. One is pushing long-form articles. The other is producing very short content. Today we are considering one aspect of the second position: Vine videos, which are looping videos no longer than six seconds in length. Frankly, although these … Continue reading How to Harness The Power Of 6-Second Videos
Attention Video Producers: Don’t Make These Five Mistakes
Russ FairleyFebruary 14, 2015 As we all know, these days anyone can make video: smartphones shoot 4K, optically stabilized footage, a GoPro can be tossed over a waterfall and film the whole thing, and action cam-equipped drones can capture footage that until now required a helicopter and a six-figure budget. With pro tools readily available … Continue reading Attention Video Producers: Don’t Make These Five Mistakes
3 Ways to Mold Your Videos for Mobile
Ted BekeFebruary 10, 2015 In a 2013 interview with Howard Stern, mega producer and writer JJ Abrams recounted a painstakingly-built set of San Francisco for Star Trek: Into Darkness. As Abrams lamented the extremely expensive multiple stages, Stern replied simply, “I’ll probably end up seeing that on my iPad mini!” This jab at today’s mobile … Continue reading 3 Ways to Mold Your Videos for Mobile
Video Conferencing is the Solution You Didn’t Know You Needed
Business.comFebruary 10, 2015 Business revolves around finding ways to spend less and make more without sacrificing quality. One of the most valuable things you have is your time. It’s the one thing that cannot be replaced. So as much as possible, you need tools that will make your business tasks easier or at the very … Continue reading Video Conferencing is the Solution You Didn’t Know You Needed
The Best Video Production Studio May Not Be the Right One
Chloe NoskoFebruary 10, 2015 Just because a video production studio is great, doesn’t mean it’s the right fit for your brand. Here’s a quick guide on finding the right one. Creating commercial-quality video for advertisement, music, promotion, etc. is a complex process. Sure, you could read a few posts about creating your own video, but … Continue reading The Best Video Production Studio May Not Be the Right One
How To Promote Your YouTube Video Content
Matt Witkowskyj Matt’s a Content Coordinator at Search Engine People and a graduate from Wilfrid Laurier University in Communications & Business Management. He’s interested in all things marketing, advertising, politics, new media and loves technology in general. 1 This is a guide on how to promote video content on YouTube, with significant focus on channel … Continue reading How To Promote Your YouTube Video Content
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