Michael Fitzgerald Former New York Times executive editor Jill Abramson filled in some more details about a journalism venture she’s starting with Steven Brill, saying it had hired writers and was “very close” to announcing an investor. Abramson, ousted from the Times in May 2014, and Brill, the serial entrepreneur best known for founding American … Continue reading Ex-NYT Editor’s Startup Takes Shape, Raises Business Questions
Business.comMarch 31, 2015 As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content. People sign up for your company’s emails for one reason: you have something they want. That something might be … Continue reading This Time It’s Personal: An Email Personalization Strategy Face-Off
Personal Branding BlogMarch 25, 2015 The luckier salespeople are provided with decent sales training, but there is always room for improvement. Many trainers insist on memorizing scripts and practicing role-play. The problem with this is that the salespeople who excel are anything but average, but this type of training is for the average person. So … Continue reading Adapt Sales Strategy to Your Style to Improve Results
Paul FurigaMarch 23, 2015 5 Tips For Enhancing Your Presence On LinkedIn Social media skeptics say LinkedIn is where the adults hang out on social media. Successful social sellers know that LinkedIn is where the money is in social media. Here’s our take on boosting your presence on LinkedIn to drive personal and business success. … Continue reading Our Take On: LinkedIn
Drew BernardMarch 16, 2015 Last January Facebook announced Facebook Trending. Designed to take-on a perceived Twitter strength, Trending lists topics and hashtags that have recently spiked in popularity on Facebook. However, with 703 million mobile daily active users on average, bringing Trending to mobile devices is an important update and one that warrants a renewed look … Continue reading Now on Mobile: Four Strategies to Increase Reach and Engagement with Facebook Trending
Dorien Morin-van DamMarch 15, 2015 Is Email Marketing Important? In my last article, I outlined 25 steps for you to take to get your email marketing started this week after I discovered the big email marketing mistake I’d been making for 4 years. In that article, I also included several reasons why you should be … Continue reading 3 Reasons to Have Started Your Email Marketing Yesterday
Matthew BrogieMarch 13, 2015 This is the second post in my series about the pros and cons of different approaches to building a field team for Retail Merchandising. If you are a manufacturer in the Consumer Packaged Goods industry, then you know that a major piece of your product’s success is based on how well … Continue reading Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)
Tom BuchheimMarch 10, 2015 Meerkat — a live streaming video app for Twitter — burst onto the scene recently. Is it a match made for sports, or another shiny social media object to chase? It’s probably premature to talk about a social media strategy for an app that just came out. Or is it? Part … Continue reading The Sports and Social Media Strategy of Meerkat
Matthew BrogieMarch 6, 2015 If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and how to leverage your field resources to provide insights to your business that you can’t get without ‘feet on the street’. … Continue reading Choosing the Right Strategy for Building a Merchandising Team
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
