John W HayesApril 20, 2015 When I’m not sitting at my desk thinking about email marketing, I can often be found on my bike and thinking about email marketing. It’s not that I’m obsessive or anything, I just seem to have my best, most creative email marketing ideas when the sun is in my face … Continue reading Is It Time to “Degrease” Your Email Marketing Strategy?
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
Angela Hausman, PhDApril 18, 2015 Strategy, strategy, strategy. While strategic planning has never been easy, the framework for developing strategy was very straightforward and linear: evaluate, plan, execute, assess. But the classic way to develop strategy is only one of many options. Last week I shared a new take on strategy in the form of … Continue reading Strategy, Strategy, Strategy; My Kingdom For The Right One
Jordan RothenbergApril 15, 2015 Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways … Continue reading Strategies Top Companies Use to Keep Personas Top of Mind
Maureen HochdorfApril 9, 2015 Before jumping into the marketing world of high-tech (and online faxing), I had actually spent 12 years in the non-profit world. While there are many who don’t think of non-profits as businesses, the truth is they are practically one in the same (minus profits in your pocket). The business strategies it … Continue reading 10 Business Strategies I Learned from Starting a Non-Profit
Ryan PinkhamApril 8, 2015 Email marketing works because it allows you to reach customers (and potential customers) in the place they go everyday — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business … Continue reading 5 Simple Strategies To Improve Your Email Open Rates
Dave BrockApril 8, 2015 We’ve all heard the phrase, “You can’t teach old dogs new tricks.” It could be rephrased, “You can’t teach ‘old’ business people new tricks.” If this really were true, then every business is condemned to failure. No organization can sustain itself and grow, unless they are committed to learn, change, execute, … Continue reading Teaching “Old Dogs New Tricks”
Young Entrepreneur CouncilApril 8, 2015 What’s one overlooked strategy for improving customer surveys? 1. Gamifying Them One of the best ways to increase completion rates for customer surveys is to bring in elements of a game. Make it fast, fun and easy for them to respond, instead of asking them to slog through boring surveys … Continue reading 12 Overlooked Strategies for Improving Customer Surveys
Jeff BullasApril 7, 2015 Social media is starting to take off it’s short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a … Continue reading 33 Social Media Facts And Statistics You Should Know In 2015
Vishal PindoriyaApril 3, 2015 Whether you’re an agency that handles social media accounts for multiple clients, a one-person agency that handles just a few clients, or a solo manager in charge of your company’s social accounts, there’s one truth that applies across the board: social media marketing, in all of it’s beautiful, wonderful glory, is … Continue reading Social Media Insanity: How To Keep Sane
