Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
Elizabeth Malone-Johnstone December 11, 2014 Twitter offers a creative way to engage with audiences and drive relevant traffic to your website. First off, here are a few reasons to experiment with Twitter advertising if you haven’t already. It’s good value for money Twitter advertising rates have been dropping steadily as the platform becomes more popular … Continue reading How to Boost Engagement With Twitter Advertising
Scott Scanlon December 9, 2014 Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend. Now that major social platforms have matured a bit these “all in one” social management tools are closer to being possible. … Continue reading Ultimate List of All in One Social Media Tools
Cari Bennette December 10, 2014 Are you a number counter? Looking for ways to boost your traffic, clicks and sales? Would you like to write a blog post your readers will tweet on Twitter? Well, you’re not alone. We’re all looking for greater numbers in likes, tweets and followers. It seems to be a … Continue reading How To Write A Blog Post Your Readers Will Tweet On Twitter
Rahul Sachdev December 10, 2014 When companies start planning for an online community, their number one question is “how do I increase engagement?” Not only do we get that question all that time, but also hundreds of companies we recently surveyed said that community engagement was their top challenge. So how do companies foster … Continue reading 10 Ways to Increase Online Community Engagement
Arik Hanson December 9, 2014 Two Facebook posts in the last week got me thinking: Should I really keep blogging? Does is still make sense for me? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. … Continue reading Should I Keep Blogging?
Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]
Lee Kenny December 8, 2014 I’m a fan of Social media. We sell consultancy services, courses and social management for a living. However, sometimes Social Media is just not the way to go. Just Google it! If you are like me, when I want to know something, I turn to Google as a habit. … Continue reading Sometimes Social Media Isn’t the Way to Go
Chel Wolverton December 8, 2014 In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before … Continue reading Create New Social Media Rules For 2015
Ben Fisher December 7, 2014 What is the Value of a shirtless dancing Google plus follower? What if I told you that I could get you 250 brand spanking new followers on google plus for five dollars? Well I am sad to report, you can. I will embed the post at the bottom of this … Continue reading Are Google Plus Followers Important?
