Genia Stevens December 15, 2014 Businesses of all types and sizes use social media to generate revenue. In this article, we will focus on how free newspapers can use social media to generate additional advertising revenue. Recently, I facilitated a workshop at the Wisconsin Community Papers Publisher’s Summit in New Glarus, WI. In that … Continue reading 7 Tips: How Free Newspapers Can Monetize Social Media
Kyle Jasinski December 16, 2014 In my experience, “If it isn’t broken, why fix it?” is the common train of thought that is shared between business owners in regards to their technology. I understand that decision-makers typically have countless other resources to manage and cannot be reasonably expected to stay up-to-date on the changing … Continue reading Top 7 Tech Mistakes Made By Small Business
Jennifer Kardell December 14, 2014 Target Lost Customers With Facebook Remarketing When you work in social media, you have to stay on top of the latest trends, as they are always changing. It seems as though once you learn one method or procedure, there is something else out there that is bigger and better to … Continue reading Drive Traffic Back To Your Website, Facebook-Style
Jessica Bowers December 14, 2014 The Social Networking Platform Google Built and Why It Shouldn’t Be Ignored When it first launched in 2011, Google Plus was aiming to take over the social networking space dominated by Facebook. With opportunities to share pictures, post status updates and hangout with your friends online using Hangouts, Google Plus … Continue reading 3 Ways Google+ Helps Your Business
Lisa Furgison December 14, 2014 There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users … Continue reading What Facebook’s Crackdown On ‘Overly Promotional’ Page Posts Means For Your Business
Kelly Shepsko December 13, 2014 I’ve been seeing some articles lately that claim Google+ is a dying social media platform. While this frustrates me a bit, I can understand why some professionals may be under the impression that it’s dying; it never made it as big as Facebook, Twitter or LinkedIn. However, I can assure … Continue reading 5 Reasons Why Your Business Still Needs Google+
Bobbie Wasserman December 13, 2014 One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media
Kelly Fitzgerald December 13, 2014 You’ve probably noticed over the last few months that there have been some noticeable changes to Pinterest, especially in the feed of pins you get on your home screen. As with most websites and social media, Pinterest wanted to give the user a better experience and deliver the most … Continue reading The Pinterest Smart Feed And What It Means For Your Business
Janet Fouts December 12, 2014 The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will … Continue reading Is Brand Engagement Over on Facebook?
Rosalyn Lemieux December 12, 2014 So, you on top of social for your organization and post to Facebook and Twitter. Great, so does everyone else. You also post content and updates several times a day. Wonderful, so does everyone else. And you have a bunch of followers already. Yup, so does everyone else. The … Continue reading Are You Leveraging The Power Of Your Influential Followers On Social Media?
