Category Archives: Social Media Utilization

Want To Generate A Ton of UGC? Run An Instagram Photo Contest!

Sam Osborn December 6, 2014 Instagram photo contests are awesome tools for gaining followers, driving website traffic, moving audiences over from other networks like Facebook or Twitter, and promoting products. They are also the single most powerful resource brands can harness to harvest creative, high-quality User-Generated Content. Featuring your fans’ images on your Instagram profile … Continue reading Want To Generate A Ton of UGC? Run An Instagram Photo Contest!

Book Review: “The Art Of Social Media: Power Tips For Power Users”

Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”

5 ways to get the most out of your social media efforts

By Gordon Geldenhuys December 05, 2014     Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we’ve seen deliver good results … Continue reading 5 ways to get the most out of your social media efforts

How Brands Can Use the Platform of Instagram and Optimize Their Marketing

Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing