Personal Branding Blog December 7, 2014 There is no doubt that more and more consumers are turning to media devices to help them make buying decisions. According to a survey by Accenture, 13 percent of consumers surveyed indicated they plan to use social nesites to help them with holiday shopping in 2014. More than … Continue reading Holiday Social Media Marketing Tips
Category Archives: Social Media Utilization
4 Ways to Use SlideShare for Your Business
Vishal Pindoriya December 7, 2014 There are “social networks” out the wazoo today, and many of them get pretty specific in their contexts. Heck, even Lady Gaga has her own private social network for her fans, and she actually uses it quite effectively in keeping a loyal base of fans. But your business can’t … Continue reading 4 Ways to Use SlideShare for Your Business
5 Brands With A Well-Rounded Social Media Presence
Shelby Clarke December 6, 2014 Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place … Continue reading 5 Brands With A Well-Rounded Social Media Presence
Want To Generate A Ton of UGC? Run An Instagram Photo Contest!
Sam Osborn December 6, 2014 Instagram photo contests are awesome tools for gaining followers, driving website traffic, moving audiences over from other networks like Facebook or Twitter, and promoting products. They are also the single most powerful resource brands can harness to harvest creative, high-quality User-Generated Content. Featuring your fans’ images on your Instagram profile … Continue reading Want To Generate A Ton of UGC? Run An Instagram Photo Contest!
How To Use Twitter Analytics
Amanda Grinavich December 6, 2014 For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter … Continue reading How To Use Twitter Analytics
Why Descriptions Of Your Social Media Accounts Are Important
Mickie E Kennedy December 6, 2014 You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world. However, while you were right in starting up these … Continue reading Why Descriptions Of Your Social Media Accounts Are Important
Book Review: “The Art Of Social Media: Power Tips For Power Users”
Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
5 Social Brands That Defy Best Practices
Brian Honigman December 5, 2014 Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example. There are many brands out there … Continue reading 5 Social Brands That Defy Best Practices
5 ways to get the most out of your social media efforts
By Gordon Geldenhuys December 05, 2014 Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we’ve seen deliver good results … Continue reading 5 ways to get the most out of your social media efforts
How Brands Can Use the Platform of Instagram and Optimize Their Marketing
Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing