By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014
Brent PohlmanJanuary 10, 2015 …focus on RELATIONSHIP MARKETING to be successful in 2015. I have come full circle on this topic. Client service will be coming back in a huge way. I am not alone in this thinking. Some great people out there like Peter Shankman are promoting this in a huge way. Want more, … Continue reading Your Marketing Strategy Must Have This
Melissa MegginsonJanuary 10, 2015 A social “like” may bring up images of Facebook marketing, but liking can be effective for Pinterest marketing, too. Ah, the “like”. To the Facebooker, it’s a part of everyday life. To the English teacher, it’s part of a simile. To my Father, it’s an annoyingly overused part of teenage speech. … Continue reading How to Use Likes for Pinterest Marketing – Quick Tips
Isaac LeungJanuary 9, 2015 Chris Bear, Head of Multimedia Studio and Print Production, at Clemenger BBDO Sydney says, 2015 will see digital advertising ramping up – and studio managers and operators will need a variety of new skills to stay relevant. “Multi-skilled” and “cross-channel” are just some of the words that describe a studio operator of today. According … Continue reading Why Studio Managers And Operators Should Prepare For The Digital World
In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%. Martin Beck on January 7, 2015 By now there’s no doubt that Facebook is a major player in the online video world. Every day Facebook … Continue reading Facebook Shares More Evidence That Facebook Video Is Really Big
Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy
Dan NewmanJanuary 2, 2015 When it comes to digital marketing, overnight success is a myth that many businesses get entrapped into believing. They put on their rose-tinted glasses and go about trying every trick in the book – they want to tie paid, owned, earned, and shared efforts together to tell a better story, they … Continue reading Maybe Digital Marketing Isn’t For You
Tired of reading bold predictions without actionable advice? Columnist David Rekuc has you covered. David Rekuc on December 30, 2014 Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where … Continue reading Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
Adele Halsall December 29, 2014 2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. But with the year coming to a … Continue reading The 7 Top Social Media Trends That Will Impact Your Marketing In 2015
