Shelby ClarkeJanuary 31, 2015 A new year has begun, and it’s promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets available – whether on or offline – and know how to take advantage of them. When … Continue reading How to Stay on Top of an Ever-Changing Online Landscape
Jimmy DalyJanuary 24, 2015 “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of … Continue reading How To Send Better Email Receipts
Brian HansfordJanuary 23, 2015 Startup marketing is brutal and invigorating. Quite often a startup has brilliant domain experts, inventors, and engineers who develop the big idea. Often the marketing function is last to ramp, either with full time employees or agencies to support the business. Early stage startup marketing typically focuses on business development and finding early … Continue reading Startup Marketing: Operating with Urgency or Panic
Alex GlusmanJanuary 22, 2015 The last two weeks we talked about Google+ for Business and how to create a page for your business. This week it’s Linkedin’s turn. With more than 300 million members and almost half of those being decision makers, LinkedIn has become one of the most influential social media networks of the … Continue reading 7 Tips To Grow Your Business With LinkedIn
by Liz Farquhar January 22nd, 2015 In 2014 brands learned that the same old song and dance just isn’t effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable … Continue reading How To Win At Marketing In 2015
In an academic setting, an analyst might only be happy with a 95% confidence interval. Columnist Benny Blum argues the situation in business is drastically different. Benny Blum on January 22, 2015 Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer going into it … Continue reading How To Apply Statistical Significance In Business Marketing
Ryan PinkhamJanuary 21, 2015 If you’re on Facebook, you may have noticed a growing number of videos showing up in your News Feed. You’re not alone. According to Facebook, The amount of video from people and brands in the News Feed has gone up 3.6 times in the last year. In the US, the … Continue reading How to Add Video to Your Facebook Marketing Strategy
Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
Marisa SmithJanuary 19, 2015 Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things! The best way to start … Continue reading 14 Tips for Developing Your 2015 Sales and Marketing Strategy
By Daniel Levy, January 15, 2015 Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can be either subtly or overtly changed on the fly to ensure campaigns gain their highest levels of success possible. Social media marketing is no longer … Continue reading Social media marketing: creativity is not enough
