Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date
Larry Kim December 28, 2014 What might Google AdWords have under the tree for good little advertisers this season? There’s no telling what new AdWords updates and features we’ll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and … Continue reading The Top 10 AdWords Features of 2014
Jake Jeffries December 26, 2014 Everybody loves to get a good deal. There is a real sense of achievement and joy when you are able to get something cheaper than the asking price – this is why we all love to see the word ‘SALE’. We are subjected to many different types of deals … Continue reading What Works Best – Percentage Deal or Money Off Offer?
Adam Fridman December 26, 2014 Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at … Continue reading How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy?
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Matt Farber December 20, 2014 With today’s ever changing world of technology, should marketers continue using old methods of marketing? Trade shows, or trade fairs (as they were called in the medieval times), have been around for a long long time. They’ve proven successful for marketers as well. Coming back from a trade show exhibitors … Continue reading How to Calculate Trade Show ROI: Was it Really Worth the Money?
Patrick Murphy December 18, 2014 Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto. Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20 percent – produces … Continue reading Marketing Automation Follows The 80/20 Rule, What About Your Business?
Shane Jones December 4, 2014 Have you ever found yourself giving in to temptation more at the end of the evening, chalking it up to a loss in willpower? Did you ever rush to complete the remainder of a lengthy survey after you already made it most of the way through? Both of these … Continue reading The Science Behind Bad Decisions: How It Affects Online Retailers
Deepak Sakhuja November 28, 2014 We know about Influential Bloggers, YouTube celebs and Twitter Influencers, but recently social media has seen the emergence of a new kind – the Pinfluencer, or Pinterest influencer. Pinterest is one of the fastest growing social networks today – it has increased its active user base in 2014 by 120%, … Continue reading Why Your Brand Needs to Seriously Consider Pinterest Influencers
