With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing
If you and I are going to be as successful as possible in the competitive world of online marketing, we need to have a deep understanding of our buyers. We need to set up well-defined, detailed customer profiles. And we need regular feedback from our current customers and potential buyers. This feedback can be extremely … Continue reading Valuable Tips For More Successful Customer Surveys
Weeks after the Fappening has once again brought about a revived interest in protecting privacy. But when you protect privacy, critics of this advocacy are inextricably linked to the same people who demand more transparency from companies (and their marketers). In other words, no more secrets. You have nothing to fear if you have nothing … Continue reading B2B Marketers and Balancing Act of Privacy
Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one … Continue reading How to Write a Content Marketing Plan in 7 Steps
You know you should take regular breaks during the workday, but did you know they should be exactly 17 minutes long? By Rachel Gillett It turns out going hard for eight hours straight every day isn’t the best way to get work done. Contrary to the popular convention of working ourselves to exhaustion, researchers from … Continue reading The New Habit Challenge: Work The Exact Amount Of Time Science Tells Us To
When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it is a piece of the marketing equation. Marketing is what we do to promote our business, whereas branding is more about who we are, and capturing and showcasing who … Continue reading 4 Areas That Influence Brand Reputation
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking with some of the best people in marketing. In order to do this, I must focus less on my own “marketing knowledge” and open my … Continue reading Marketing from the Heart
Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a drone is an airborne robot or vehicle that doesn’t have a pilot or passengers aboard. It’s what the Federal Aviation Administration (FAA) calls an “unmanned … Continue reading It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone!
