Dashboards for the sake of eCommerce are crucial to understand where you are getting sales, conversions and hits and where you need to improve. Without knowing this, as a business, you cannot improve your marketing strategy. Here are 7 must have Google Analytic dashboards to help you with your eCommerce. Social Media Analytics Dashboard The social media … Continue reading 7 Must have Google Analytics Dashboards for Ecommerce
Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide to reciprocity and small business … Continue reading Reciprocity and Small Business Marketing
The business world can be a pretty cutthroat place. Every day brings with it new updates, innovations, challenges and triumphs. New competitors pop up left and right, and you need to always be fighting against this wave to stay relevant. It helps if you have a bit of a foundation to stand on. That’s where … Continue reading 100 Reasons Why You Need A Logo
Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a business case. This will help you focus on the NUMBERS in terms or revenue impact on the business. As you consider what you can and … Continue reading Measuring Marketing Doesn’t Have To Hurt
You’ve put together a well branded and fast loading website, have an active social media presence to establish your brand and are committed to writing quality articles for your company blog, but you and management have been less than impressed with the traffic? It’s a common situation that many businesses find themselves in. Often it’s … Continue reading Supercharge Your Brand With These 5 Low Cost Tactics
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media
A B2B website will always take up a large proportion of a marketing budget and for good reason. It’s crucial that sufficient resources are invested into a site that is geared to improve lead generation. First impressions count, a site visitor only offers a 3 – 7 second window to get their attention before bouncing off-page and … Continue reading Best Practices For Great B2B Website Lead Generation
Three simple rules for writing blog headlines that attract more traffic to your blog. For seven seconds you’re mine. But that’s all I get. Just seven seconds and you’re on to the next blog article. With excessive amounts of content all competing for attention in a crowded media landscape, the average reader takes just seven … Continue reading How to Write Killer Headlines that Grab Attention
Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have them respond: “Go ask your father (or mother)?” You learned to separately sell both, or first win over the one that influences the final decision … Continue reading How to Market to Your Audience Influencers
