Category Archives: Marketing Guide

You Really Have No Idea How Your Media Plans Are Being Built!

re ski trips and skydiving outings more important than marketing performance? CMOs, it’s time to look closely at how agency media planners are making decisions. Dax Hamman on September 18, 2014 It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the … Continue reading You Really Have No Idea How Your Media Plans Are Being Built! →

The Best Kept Online Marketing Secret Weapon Of 2014

Marketing Guide

I have a question for you. Do you want to know what the most affordable and most useful marketing tool is? A tool that can give you potentially the biggest return on your investment by a country mile? And I am being serious. You may be saying “Well duh, of course I want to know … Continue reading The Best Kept Online Marketing Secret Weapon Of 2014 →

This One Red Button Promises To Do Anything

Marketing Guide

We’ve all seen the Staples Easy Button–a marketing schtick which imagines one button could solve any problem you had. In the case of Staples, that button was just a metaphor for buying more ink and paper at their store. But now, The Button Corporation wants to make that magic product a reality. They … Continue reading This One Red Button Promises To Do Anything →

Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software

Marketing Guide

Curt Woodward A little more than a year ago, Salesforce announced it was paying $ 2.5 billion to acquire marketing software company ExactTarget. It was the largest in a string of buyouts meant to make Salesforce more competitive in digital marketing, giving it more ammunition against huge names like SAP, Oracle, IBM, and Microsoft. Analysts … Continue reading Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software →

Here’s What 2.7 Billion Social Shares Say About Online Publishing

Marketing Guide, Sales Guide

What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing →

Just Making the Grade with Email Marketing? Here’s How to Get an A+ and Surpass Revenue Goals

Marketing Guide

September marks that transition from “back to school” excitement to really buckling down and making the grade. We’ve finally washed the sand out of our summer hair, and let those school and alarm clock bells ring us back into the reality of school and work. For students, it’s time to hit the books, and for email … Continue reading Just Making the Grade with Email Marketing? Here’s How to Get an A+ and Surpass Revenue Goals →

Marketers, Quit Being Know-it-Alls

Marketing Guide

Gone are the days when experts could sit comfortably in the knowledge that they knew all there was to know about their given field. Over-specialization in marketing has gone from being a blessing to a curse, and it’s getting worse. Marketers are asked to display increasingly more diverse skills when applying for positions. Take a … Continue reading Marketers, Quit Being Know-it-Alls →

Design Essentials Of Effective Marketing Materials

Marketing Guide

If you are thinking of starting a new business today, you need to investigate about business opportunities and learn the ropes of effective business management. Typically, an effective business is a complete package of high quality products and marketing strategy to promote those products. But many business owners fail on either one or both of … Continue reading Design Essentials Of Effective Marketing Materials →

The Role Of Persistence In Successful Marketing

Marketing Guide

All other things being equal, persistence, not quitting and pressing forward, even when we don’t see the results we are hoping for as quickly as we like, is critical for the small business owner working to build their business and brand. Persistence is needed whether the strategies we use to help build our business and … Continue reading The Role Of Persistence In Successful Marketing →

E-Commerce Practices That Are Costing Conversions

Marketing Guide, Sales Guide

Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest … Continue reading E-Commerce Practices That Are Costing Conversions →