Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
Wilson Addison — October 11, 2017 — October 11, 2017 If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune … Continue reading 3 Recommended Tweaks to Your Google Shopping Campaigns
Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. Andreas Reiffen on June 15, 2017 Growing revenue … Continue reading Why ‘good’ isn’t good enough in Google Shopping
Brad Keys — April 3, 2017 — April 3, 2017 What is a Google Trusted Store? A Google Trusted Store is what it sounds like, a business that has earned Google’s Trusted certification. For online buyers, this can mean a lot. Once a business has proven to Google that they can be trusted, the retailer … Continue reading How to Become a Google Trusted Store
As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. David Rekuc on September 13, 2016 Have you ever been frustrated by the lack of control you have over a Google … Continue reading 7 advanced tips for Google Shopping ads
by Ronald Dod July 13, 2016 Follow @Visiture_SearchJuly 13, 2016 Google shopping is a new venture for many new eCommerce merchants. If you are not paying close attention to it you can be very behind. Below we will cover everything in Google shopping from what it is and how to optimize your data for it. … Continue reading Google Shopping Optimization Techniques & Tactics
