Category Archives: Google Shopping

How to Dominate Google Ads With Google Shopping for eCommerce

Nicole Blanckenberg — August 23, 2018 Follow @https://twitter.com/NicoleBlancken — August 23, 2018 When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a crucial role in eCommerce marketing, but Google Shopping … Continue reading How to Dominate Google Ads With Google Shopping for eCommerce

Guide to Best Google Shopping Campaign Structures for Max Success

Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan  @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017   Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping