Joe Broumand December 22, 2014 When it comes to growing your email list, the visitors to your website and offline interactions with your customers are both vital to success. The good news is that there are many excellent ways to turn those customers into new subscribers. On Mad Mimi’s blog, you may have read … Continue reading List Growth 102: Don’t Forget About Everyone Else
Category Archives: Email Marketing
10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
What 4 Popular Cocktails Can Teach You About Email Marketing Strategy
Sherry Gray December 17, 2014 There’s no tried and true recipe for email marketing, and things can change pretty rapidly, but you can’t go wrong by mixing up some old favorites and adding a little trendy flair of your own. Marketing is much like mixing cocktails. Your concoction may include the same basic ingredients, … Continue reading What 4 Popular Cocktails Can Teach You About Email Marketing Strategy
Holiday Email Marketing: 6 Tips to Kickstart Your Campaign
Lori Dillow December 16, 2014 The holiday season is here and the shopping madness is in full effect. That makes it the ideal time for your business to spread some cheer and recreate the magic of the season – and you can do that by sending festive newsletters to your customers. Never underestimate the … Continue reading Holiday Email Marketing: 6 Tips to Kickstart Your Campaign
Stop Checking Your Email – It Stresses You Out
Graham Jones December 15, 2014 Checking email regularly increases workplace stress How many times a day do you check your email? More than 44% of people check their email at least 11 times a day, according to one poll. Another survey shows that we use our mobiles to check email more often than any other … Continue reading Stop Checking Your Email – It Stresses You Out
Did You Read That Email?
Brian Basilico December 14, 2014 Come On Feel The Noise… How many emails do you get per day, per week, per year? My guess is too many. I get 100 per day and that’s down from 250 per day. I worked really hard to remove myself from email lists that I never subscribed to and … Continue reading Did You Read That Email?
Conversion Killers in the Checkout Process
Craig Vodnik December 11, 2014 Payments are the linchpin to e-commerce success. So it is imperative that your checkout process is designed to make paying for software as easy and intuitive as possible. But so many companies encumber their website visitors with inefficient processes. These inefficiencies are conversion killers and must be avoided at … Continue reading Conversion Killers in the Checkout Process
How to Win Buyers and Influence Sales Through Email Marketing
Susan Tucker December 11, 2014 Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, … Continue reading How to Win Buyers and Influence Sales Through Email Marketing
Redefining Your Email Goals This Holiday Season
Denise Chan December 10, 2014 We’re officially well into the month of December. Have you been watching the clock count down and staring at your email stats with anxiety? We all have numbers to meet by the end of the year, but don’t let these pre-determined goals hold the reigns this holiday season. Take … Continue reading Redefining Your Email Goals This Holiday Season
Your Ultimate Holiday Email Sending Checklist [Infographic]
Denise Chan December 9, 2014 You’re probably pumped and ready for holidays by now, having consumed more than your fill of pumpkin pie and memorized all of the lyrics on your holiday playlist. On the email front, you have cleaned your contact lists and re-engaged inactive customers. You’ve probably also read our weekly holiday email … Continue reading Your Ultimate Holiday Email Sending Checklist [Infographic]
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