Kate NolenFebruary 26, 2015 Last January, Google advised SEO strategists to stop using guest posting as a link building tactic. Some SEO strategists were abusing guest posting, resulting in a lot of poor content and spammy links. Does this mean SEO should abandon guest posting altogether? No; it means SEO strategists need to make sure … Continue reading The Top 3 Do’s and Don’ts of Guest Posting
Arline RamirezFebruary 26, 2015 Your 300-word article from India is not going to cut it anymore. Here are small business mistakes that you should avoid when outsourcing content. Lack of focusFirst of all, let’s get the terminologies right. A copywriter provides promotional advertising copy that is meant to sell a product or a service. A … Continue reading 3 Rookie Mistakes to Avoid When Outsourcing Content
Gal BorensteinFebruary 26, 2015 “Have you seen what she said on Twitter? OMG, have you seen what he said on Linkedin that disparaged our channel partner? Really…? Every day, we read about social media posting faux-pas committed in the name of ‘openness’ and ‘transparency’ and ‘authenticity’ but in reality damaging the brand of their corporation … Continue reading 4 Key Strategies for Smarter Social Media Posting by CEOs [Infographic]
Sara DavisFebruary 25, 2015 Business blogging, especially when done on your internal website, continues to gain in importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make onsite blogging a valuable online tool for marketers. Still, many companies, especially those marketing to other businesses, are hesitant when it comes … Continue reading Finding Topics For Onsite Blogging
Scott LambertFebruary 24, 2015 Blog writing is a key part of any Inbound Marketing strategy. In fact, an interesting statistic from HubSpot’s, The State of Inbound Marketing 2014 report states: “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.” The aim of a business blog is to provide a collection of … Continue reading 5 Tips To Blogging Success
Laura ColeFebruary 23, 2015 Google’s drive to popularize and refine content marketing is well-known to bloggers, especially those who have fallen foul of its multiple algorithm changes. Interestingly, the rise of content marketing has actually heralded fortunes for the practice of blogging. While it is made it increasingly difficult to maintain profitable sites that generate … Continue reading The Changing Nature of Blogging: How It Can Drive Business Growth
James ArnoldFebruary 23, 2015 Most businesses think that running a corporate blog will help them communicate with their customers better, build their brand and generate sales. But unfortunately, it is easier said than done. Achieving the above three goals is tough with a corporate blog unless you learn from your mistakes. So what should you … Continue reading How To Make Your Corporate Blog Successful
Bill FaethFebruary 23, 2015 Think You Don’t Need A Blog? Think Again. Overcoming Common Objections To Business Blogging As many content marketers preach, one of the best ways to attract clients to your website is through blogging. In fact, this is one of the primary tenets of the inbound marketing methodology. With so much new content … Continue reading Why Business Blogging Actually Matters
Dave HubbardFebruary 23, 2015 Invest in Sales Enablement or Marketing Content? It shouldn’t be an either/or situation. If Marketing and Sales were both aligned to the new buyer journey, the content that marketing created to feed their lead development engine would be exactly the same content that would enable Sales to close more business. After … Continue reading The Buyer Journey: Content Marketing Versus Sales Enablement
Christopher Jan BenitezFebruary 23, 2015 A website will draw much of its success from search engines. As a low cost, high reward strategy, search engine optimization is a road that all websites have traveled but only a few have succeeded in. By building a website keeping the best on- and off-page optimization practices in mind, … Continue reading The Main Ingredients of an Effective SEO Mix
