Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media
Shirley PattisonMarch 3, 2015 Being a blogger means there are always 20+ things on your to–do-list. It never ends! Your blog ends up being like a child that you tend to, care for and protect in all ways you can. This experience is highly rewarding, but like a child, it changes your life forever. Blogging … Continue reading 7 Blogging Nightmares and How to Avoid Them
Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt. Mary Wallace on March 3, 2015 Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing are completely separate from one … Continue reading Why You Need Content & Martech To Work Together
Mari KaneMarch 2, 2015 Writing a high-quality business blog post on a regular basis can quickly become drudgery if you don’t do it right. Fortunately, like any professional pursuit, patterns for blogging success have emerged and conventions have been developed. The art of blogging is no longer a guessing game and if you stick to … Continue reading Doing A Business Blog Post The Right Way
Giancarlo MassaroMarch 1, 2015 Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We’ve done the … Continue reading 20 Sites To Get Free Stock Images For Commercial Use
Jodie CookMarch 1, 2015 “Twitter is the only social media platform” – Gary Vaynerchuk, with Jodie Cook Social media is defining a generation. The “Information Age” is being dubbed as such because of the use of computers, digital and new media and how bits of information, however large or small, are shared so rapidly between … Continue reading Social Media Interaction
Michael KarpFebruary 28, 2015 Without persuasive power, your blog becomes a lonely set of web pages gathering dust. No comments. No shares. No subscriptions. No leads. With persuasive power, your blog becomes a formidable content marketing asset. It attracts ideal customers and clients at all stages of the buying process. It shuffles them into your … Continue reading Why Should I Blog To Build My Business?
Brent PohlmanFebruary 28, 2015 People ask me why I write a marketing blog. I tell them because it is who I am and where I want to focus. If there was no pay off in blogging, I simply would not do it. My Background Every day, I am driven to make a difference. I have … Continue reading Blogging For Results
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
Anne MurphyFebruary 27, 2015 CMOs are in a precarious position in 2015. More budget is going toward digital marketing, but they can’t quantify the business impact—and CEOs are losing faith. Duke University’s Fuqua School of Business released the findings from their CMO survey, a biannual report on the budgets, strategies, and opinions of marketing executives. … Continue reading CMOs Under Even More Pressure in 2015
