By Johanna McDowell December 12, 2014 There are two defined parts in every ad agency’s strategy in the digital and social media arena. One is the technical side, and just about everyone has this part sorted. The other part, the one that stands out, is content and here lies the challenge – are agencies … Continue reading Now, more than ever, content is king in the digital space
Category Archives: Ad Campaigns
How To Spend Small, Win Big with PPC This Christmas
by Robert Brady December 11th, 2014 by Photomatt28 By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that’s the case, making the Christmas shopping season a success … Continue reading How To Spend Small, Win Big with PPC This Christmas
5 Data-Proven Reasons Why Your Native Ads are Underperforming
Stefanie Amini December 10, 2014 Native advertising has become a hot buzzword in digital advertising, perhaps sometime being used too much to show people you are ‘with it’. While advertisers and publishes adore this format, mainly because it integrates seamlessly, readers have a much more complicated relationship with native adverts. There are two sides … Continue reading 5 Data-Proven Reasons Why Your Native Ads are Underperforming
Google Rolling Out Search App Engagement Ads With Deep Linking
Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
The Top 10 Facebook Campaigns of 2014
Jay Tucker December 8, 2014 Have you ever spent hours, days, or even weeks trying to plan that perfect social media campaign? If so, you are by no means alone! The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 … Continue reading The Top 10 Facebook Campaigns of 2014
How To Use Twitter Analytics
Amanda Grinavich December 6, 2014 For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter … Continue reading How To Use Twitter Analytics
Four Things To Know For Your Facebook Ads Strategy
eidi Schmidt November 26, 2014 Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes. As you evaluate your Facebook … Continue reading Four Things To Know For Your Facebook Ads Strategy
Anna Kendrick Gets Stuck, Santa Gets Busted: The Top 5 Ads Of The Week
Editor: Teressa Iezzi By Jeff Beer Nike takes on winter, Jurassic World goes corporate, SickKids Hospital makes 42 ads in 42 days, and more. There’s nothing like a kid with cancer to put your own daily problems in perspective. The Hospital for Sick Children in Toronto, also known as SickKids, is a major … Continue reading Anna Kendrick Gets Stuck, Santa Gets Busted: The Top 5 Ads Of The Week
Think Cross-Channel For Your Holiday Paid Search Campaign
You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign
PPC and Lead Generation: Two Peas in a Marketing Pod
Brooke Oliveri November 22, 2014 When it comes down to it, all marketing tactics have one common goal: getting more business. And, why not? Customers are what keep businesses alive and successful. This is why lead generation is a pretty big deal. As Caroline tells us, it’s all about targeting prospects, turning them into … Continue reading PPC and Lead Generation: Two Peas in a Marketing Pod
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