Tag Archives: Embrace

Unstoppable trends every B2B marketer must embrace to drive growth

The ability to measure areas of investment will help us be smarter marketers. Scott Vaughan on April 2, 2019 Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams … Continue reading Unstoppable trends every B2B marketer must embrace to drive growth

How to Embrace Digital Learning Journeys for Leadership Development

David Ackley — March 19, 2019 — March 19, 2019 Smart business leaders know that learning is critical for long-term success. In fact, your company’s survival hinges on your ability to continuously develop your knowledge base and skill set and to make sure your team is doing the same. That’s the only way to keep … Continue reading How to Embrace Digital Learning Journeys for Leadership Development

Why you should embrace a full-funnel strategy for programmatic display

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018   Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display

Hey, email marketers — Take a load off and embrace automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation

5 Ways to Embrace Flexibility for the Benefit of Your Startup

Nidhi Dave — May 17, 2018 Follow @itsnidhidave — May 17, 2018 The Greek philosopher Heraclitus stated, “Nothing endures but change.” The same implies for businesses, where unexpected things happen and things predicted might not. This makes it vital for startups to be flexible. Flexibility is the ability to adapt to changing environments and think … Continue reading 5 Ways to Embrace Flexibility for the Benefit of Your Startup

Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere

Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere