Tag Archives: Embrace

Targeting Without Cookies? Time to Embrace Contextual Advertising

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising

How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Navneet Kaushal August 31, 2020 The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Most businesses reacted by scaling down on their digital marketing efforts in a bid to break even as sales were generally going down. Economies are now slowly recovering, and it is … Continue reading How SEO Agencies Can Unlock Contracts and an SEO Checklist As We Embrace the New Normal

Embrace the New Normal: How to Engage Your Remote Workforce

Theresa McEndree — May 29, 2020 “Business as usual” feels like a distant memory. In addition to the upheaval of what used to constitute normal workflows before the COVID pandemic, people have also experienced changes in where they do their work. New research[1] found that 63% of Americans surveyed are working virtually right now—many for … Continue reading Embrace the New Normal: How to Engage Your Remote Workforce

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019  B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

Embrace Change… but Not TOO Continuous Improvement

Karl Sakas — November 5, 2019 Follow @KarlSakas Don’t frustrate employees and clients with too continuous improvement at your agency. Continuous improvement helps you make your agency better—but be careful about trying to improve things too quickly. Why? You’ll frustrate your team—and your clients and prospects—because they’ll feel whipsawed as they try to keep up. … Continue reading Embrace Change… but Not TOO Continuous Improvement

Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle