By Jesus Diaz October 21, 2022 Apple’s vice president of industrial design, Evans Hankey, is leaving the mothership only three years after taking over Jony Ive’s post, the company has confirmed. Apple hasn’t offered an official explanation for why Hankey is leaving such a coveted position, perhaps the hottest, most visible design job on … Continue reading Apple is losing its industrial design boss . . . again
Charles Knadler — May 29, 2018 Follow @enerbank — May 29, 2018 “The fintechecosystem that sprung up in the wake of the 2008 financial crisis has grown and matured. The early companies developing and marketing fintechapplications (fintechs) set out to disrupt or displace traditional banks. But fintechshave largely come to see banks as partners in … Continue reading Industrial Banks: What Are They and How Do They Impact the Economy?
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. David Rodnitzky on February 6, 2018 Despite the amazing growth of the stock market in 2017, several sectors of the American economy had a cataclysmically bad … Continue reading The new advertising industrial complex is here — for now
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. Dianna Huff on November 21, 2017 “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my … Continue reading Why consistent marketing can pay big results for small industrial manufacturers
Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts. Dianna Huff on September 26, 2016 For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due … Continue reading 3 tips for tracking response to industrial tradeshow print ads and landing pages
by Greg Cawood February 24, 2016 Follow @iqnectionFebruary 24, 2016 Remember when industrial marketing was done in person? Sales reps would cold call firms or attend trade shows to seek new prospects. If they were lucky, they got a referral from an existing customer. That was the golden age of manufacturing marketing. These old school … Continue reading To Reach Today’s Industrial Buyers You Need Online Strategy
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
By Molly Bruno, Published October 17, 2014 As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need … Continue reading Business Moves from Industrial to Social Age with Content Marketing
