Tag Archives: Google

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Google makes it easier to find local news through Podcasts and Assistant

Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant

The Key to Local Search Engine Optimization: Google My Business

David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business

Google Search Data Challenges How People Trend Through COVID-19

Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan  @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19