Tag Archives: Google

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan  @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism

Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan  @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism

Google: Suggestions To Transition Websites Into 2020

Google: Suggestions To Transition Websites Into 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2019 There is a lot to pay attention to as marketers and webmasters head into 2020, especially as website content continually changes throughout the end of the year and into the new year to follow. Google Webmaster Trends Analyst John … Continue reading Google: Suggestions To Transition Websites Into 2020

Your ‘Google My Business’ Listing is Worth More Than You Think

Ashar Jamil — January 1, 2020 Follow @Asharjamil 46% of all Google searches have local intent. 83% of businesses get seen in discovery searches, and over 64% of customers have used Google my business listing to find a local business’s address or phone number. Let’s face it. Your customer base is on the internet right … Continue reading Your ‘Google My Business’ Listing is Worth More Than You Think

Top Tips for Creating Effective Google Responsive Search Ads

Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads

Google Search Features Impact Organic Search CTRs

Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs