Google Advice On Core Ranking Updates by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2019 Google published a list of questions search marketers should ask themselves if their company’s website is negatively impacted by a core search update in query results. The questions could help gain a better understanding of where to focus changes, if … Continue reading Google Advice On Core Ranking Updates
Tag Archives: Google
How to Set up Google Analytics Filter for Internal Traffic
Ryan Stewart — August 3, 2019 Follow @ryanwashere — August 3, 2019 The first thing all new agency clients get is an Analytics audit. It helps us understand if we can properly track the progress of our campaigns. A screenshot of our agency’s analytics audit. The number one analytics issue er see is failure to … Continue reading How to Set up Google Analytics Filter for Internal Traffic
YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google
Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities. Amalia Fowler on July 31, 2019 Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even … Continue reading Demystifying visibility metrics in Google Ads
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Tim Jensen on July 29, 2019 Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google … Continue reading Simplifying Google Analytics configuration with Google Tag Manager
The Best Google Analytics Reports for Improving Websites
Rich Page — July 25, 2019 Follow @richpage — July 25, 2019 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to … Continue reading The Best Google Analytics Reports for Improving Websites
Google My Business Insights: Understanding the Basics
David Hunter — July 26, 2019 Follow @DavidHunterErie — July 26, 2019 With Google My Business Insights, you are getting an in-depth look as to how people are finding your business listing in local search. Business owners who utilize these GMB insight reports have a huge advantage over those that do not, as these reports … Continue reading Google My Business Insights: Understanding the Basics
TrueView for action inventory extends to Google video partners
New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners
Google Search Engine For Toddlers Detailed In Patent
Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent
How to Use Google to Boost Your Job Search
Jared Atchison — July 21, 2019 — July 21, 2019 When was the last time you used Google to search for something you wanted more information on? In any given second, Google receives and processes 63 thousand searches from people all over the world. It works hard to bring people the most specific, keyword-targeted information … Continue reading How to Use Google to Boost Your Job Search
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