Erin McDonald — January 8, 2020 We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on how to rank high in Google My Business. How … Continue reading How to Rank High in Google My Business in 2020
Anna Bredava — January 10, 2020 According to Statista, Google’s search worldwide share reaches 88.47% as of April 2019. So when we talk about how to rank in search, we mean Google. Google regularly updates its extensive list of ranking signals, and while some signals remain critical, some may have become less important. We never … Continue reading 5 Google Ranking Factors That Really Matter
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Joy Hawkins on January 3, 2020 There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working … Continue reading A wishlist of improvements for Google My Business in 2020
Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Google: Suggestions To Transition Websites Into 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2019 There is a lot to pay attention to as marketers and webmasters head into 2020, especially as website content continually changes throughout the end of the year and into the new year to follow. Google Webmaster Trends Analyst John … Continue reading Google: Suggestions To Transition Websites Into 2020
Ashar Jamil — January 1, 2020 Follow @Asharjamil 46% of all Google searches have local intent. 83% of businesses get seen in discovery searches, and over 64% of customers have used Google my business listing to find a local business’s address or phone number. Let’s face it. Your customer base is on the internet right … Continue reading Your ‘Google My Business’ Listing is Worth More Than You Think
Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads
Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs
