Tag Archives: Google

How to Increase Natural Traffic Using Google Search Console

Enstine Muki August 31, 2021 Google is the master of search engines. The free SEO tool called Google Search Console (GSC) is my favorite when it comes to optimizing my existing content for improved search performance. The truth is that many marketers don’t even know about the simple tips I’m about to share in this … Continue reading How to Increase Natural Traffic Using Google Search Console

How to Improve Google Shopping Ads ROAS with Priority Bidding

Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding

Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]

Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]

Google My Business Service Area vs. Brick and Mortar Business Listings

David Hunter August 24, 2021 Here’s What the Difference Means to Your Business Google My Business (GMB) helps your potential customers find you in local search results. It can give you a definite edge over your competitors by highlighting your business ahead of theirs – in one of those coveted top three spots. When used … Continue reading Google My Business Service Area vs. Brick and Mortar Business Listings

How to Use Google Analytics to Create a Positive User Experience

Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience

Google: When Slogans Are Created By Machine Learning

Google: When Slogans Are Created By Machine Learning by Laurie Sullivan  @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning