Clayton Wood — August 8, 2017 Follow @ClaytonWWood — August 8, 2017 A few days ago I got some interesting Google data when I logged into one of the tools I use to track where keywords are ranked. This tool tracks a large amount of keyword positions over time, and based on the amount of … Continue reading How To Get Your Lost Rankings Back in Google Quickly
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. Stephen Murphy on August 2, 2017 In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into … Continue reading 4 deceptive Google Analytics metrics that fool retail marketers
Tommy Landry — July 31, 2017 Follow @tommy_landry — July 31, 2017 Simon / Pixabay Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we … Continue reading Google Disavow Tool: Is It Still Useful for Off-Page SEO?
Pam Aungst — July 28, 2017 Follow @PamAnnMarketing — July 28, 2017 When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently. Google’s machine learning algorithms work hard to determine where a business is located … Continue reading Local Search Optimization: How to Improve Your Local Google Search Rankings
Nital Shah — July 25, 2017 — July 25, 2017 So you want to rank on page one of Google? Just like any other industry, SEO doesn’t lack prophets of doom, proclaiming its death every other year. But in spite of the constant negativity coming from those who see search engine optimization as a mere … Continue reading 5 Best Practices That Will Help You Rank on Page One of Google
Bill Reynolds — July 25, 2017 — July 25, 2017 377053 / Pixabay We typically only search one way in Google, but there are more ways to search. In fact, Google has many built in search tricks that can save you time and effort. Here are a few of our favorites. Search within a specific … Continue reading Google Search Tricks
Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce
Gail Oliver — July 15, 2017 Follow @AttentionGet — July 15, 2017 I have said it before, you have to advertise your online shop. There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will. If you have an online shop, … Continue reading Should You Try Google Shopping Ads?
Wez Maynard — July 13, 2017 Follow @wez — July 13, 2017 TheAndrasBarta / Pixabay Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up … Continue reading 5 Ways to Improve Travel UX with Google Analytics