Angela Hausman, PhD June 29, 2020 Photo by Gerd Altmann from Pixabay OK, I warn you this post is pretty long. That’s because there’s speculation that over 200 Google Ranking Factors exist. Of course, others, including the leading SEO company, MOZ, decry such a list of ranking factors exist, even as a speculation. You might … Continue reading Update on Google Ranking Factors: SEO Tips
Kristen McCormick — June 14, 2020 Your free Google business listing (known as your Business Profile) can do more than you think. When properly optimized, it showcases your best features and makes it easy for consumers to discover, learn about, and contact your business. But in order to properly optimize your Business Profile, you need … Continue reading How to Create & Verify Your Google My Business Account
Kristen McCormick — June 12, 2020 In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile). If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need … Continue reading What is Google My Business & Why Do I Need It?
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Duane Brown on June 11, 2020 Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram … Continue reading Life after Google Shopping: Don’t be a one-trick pony
Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss
Kristen McCormick — June 7, 2020 Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing … Continue reading 13 Essential Google My Business Optimizations for 2020
States Leaning Further Toward Breakup Of Google Ad-Tech Biz by Laurie Sullivan @lauriesullivan, June 5, 2020 The investigation of Google by the state attorneys general has once again moved to the forefront. Reports suggest that it could lead to a breakup of the tech company’s ad business as part of an expected lawsuit. Fifty attorneys … Continue reading States Leaning Further Toward Breakup Of Google Ad-Tech Biz
Amanda Murray — June 5, 2020 First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many … Continue reading 5 Smart Ways to Use Google Posts
Why Google Organic Traffic To Websites Continues To Fall by Laurie Sullivan @lauriesullivan, May 28, 2020 Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website, and retailers acknowledge that they do not see the same volume of traffic from organic search as before the COVID-19 pandemic, … Continue reading Why Google Organic Traffic To Websites Continues To Fall
Syed Balkhi — May 22, 2020 Are you looking for new ways to stay updated with the latest trends and use them to grow your online business? If you are, Google Trends can help. Google Trends can give you a better understanding of your audience and create more attractive content. Use it to uncover the … Continue reading 4 Simple Ways to Boost Traffic & Sales with Google Trends
