Jared Atchison — December 9, 2018 — December 9, 2018 Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to Invesp, nearly one in four online shoppers shop online at least once a … Continue reading How to Market Your Product Using Google Ads
Nicole Blanckenberg — December 7, 2018 Follow @https://twitter.com/NicoleBlancken — December 7, 2018 QuinceMedia / Pixabay With the right last-minute Google Ads campaign, there is still time to cash in on 2018 holiday spending. Black Friday and Cyber Monday have come to an end and you may be knee-deep in fulfillment, but it’s not over yet. … Continue reading Last-Minute Google Ads Campaign Tips to Implement Today
Andrew Todd — December 7, 2018 — December 7, 2018 quinntheislander / Pixabay The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping … Continue reading 3 Elements of an Effective Google Shopping Campaign
Nicole Blanckenberg — December 4, 2018 Follow @https://twitter.com/NicoleBlancken — December 4, 2018 One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your … Continue reading Google Analytics For eCommerce: A Complete Beginner’s Guide
Personal Branding Blog — November 25, 2018 — November 25, 2018 377053 / Pixabay The latest Google Discover search update may be a game changer for brands who need to improve their SEO strategy. With more intuitive features your content may now become more visible with the right approach. The latest change by the search … Continue reading How Google Discover Affects Search And SEO For Your Personal Brand
Debra Murphy — November 21, 2018 Follow @MasterfulMktg — November 21, 2018 Every small business can benefit from having a verified Google My Business (GMB) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google My Business listing increases your chances of being found. When you optimize … Continue reading Optimize Google My Business for Local Visibility
How Google Is Stealing Your Ad Budget Without Your Knowledge by Jeff Catlin , November 6, 2018 Own a small- or medium-sized business and use Google Ads (formerly AdWords)? Watch out. Google has turned its AI loose on unsuspecting Google Ad customers. Unfortunately, the results are exactly what you’d expect from a tech company whose … Continue reading How Google Is Stealing Your Ad Budget Without Your Knowledge
There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Mona Elesseily on November 5, 2018 at 5:33 pm Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update … Continue reading Tips for using the new Google Ads interface
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs
