Tag Archives: Google

Google Gives Advertisers An Open-Source Privacy Measurement Tool

Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool

Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin

Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2024 Google co-founder Sergey Brin made a rare public appearance at an artificial intelligence (AI) event last weekend in San Francisco to acknowledge that the company “messed up” in its Gemini AI launch and platform features … Continue reading Google ‘Messed Up’ Image Generation For Gemini AI Launch: Sergey Brin

Google Ads To Automatically Pause Ad Groups With Low Activity

Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity

Google sued for $2.27 billion by European publishers

More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position. Nicola Agius on March 1, 2024 Google is facing a $ 2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including … Continue reading Google sued for $2.27 billion by European publishers

Why Google Gave Advertisers Insight To Audit Ads

Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads

Google is reportedly paying publishers thousands of dollars to use its AI to write stories

Google is reportedly paying publishers thousands of dollars to use its AI to write stories What could possibly go wrong. Karissa Bell   Wed, Feb 28, 2024 Anadolu via Getty Images Google has been quietly striking deals with some publishers to use new generative AI tools to publish stories, according to a report in Adweek. … Continue reading Google is reportedly paying publishers thousands of dollars to use its AI to write stories

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Why The Future Of Google Privacy Sandbox Relies On UK’s CMA by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2024 The UK’s Competition and Markets Authority (CMA) recently met with industry executives based on concerns it raised around Google’s Privacy Sandbox. Some estimate the Privacy Sandbox is used by billions of people and “underpins the … Continue reading Why The Future Of Google Privacy Sandbox Relies On UK’s CMA

Google tells antitrust judge government trying to punish company for Search success

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge. Nicola Agius on February 26, 2024 Google accused the U.S. government of wanting to punish it for being more successful than its competitors. The company made the comments in an unsealed post-trial brief … Continue reading Google tells antitrust judge government trying to punish company for Search success