Tag Archives: Google

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan  @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent

Channel groups: Getting started with Google Analytics 4

Channel groups are rules-based definitions of website’s traffic sources that let you monitor the performance of those sources. Constantine von Hoffman on November 2, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to … Continue reading Channel groups: Getting started with Google Analytics 4

Intrusive? Google Adds Package Tracking And Delivery In Gmail

Intrusive? Google Adds Package Tracking And Delivery In Gmail by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2022 Ahead of the holiday shopping season, Google will add in Gmail package tracking and delivery information at a glance, making searching an inbox for the shipping confirmation number and delivery information a thing of the past. The peak … Continue reading Intrusive? Google Adds Package Tracking And Delivery In Gmail

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan  @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4

Google is reportedly shifting its focus to hardware at Assistant’s expense

Everything Google announced at its Pixel 7 event No big surprises here. N. Ingraham     Google There weren’t a lot of surprises in store at today’s Google event in Brooklyn — after all, the company started teasing its Pixel 7 and Pixel 7 Pro smartphones, the Pixel Watch and the Pixel Tablet months ago. … Continue reading Google is reportedly shifting its focus to hardware at Assistant’s expense

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover

Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover by Laurie Sullivan  @lauriesullivan, October 20, 2022 Google began to roll out My Ad Centre, a feature that allow users to control the type of advertisements they see across Search, YouTube, and Discover.  When signed into Google, users can access My Ad Center directly from … Continue reading Google Gives Consumers Additional Ad Controls For Search, YouTube, Discover