Tag Archives: Google

2 Major Changes with Google Analytics 4 & Why You Should Install It

Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It

Should You Let Google Ads Apply Recommendations Automatically?

Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?

3 Powerful Reasons to Claim Your Business Profile on Google

Chris Christoff June 1, 2021 Have you claimed your ‘My Business’ account on Google? Because if you haven’t done it so far, you might be leaving out a lot of money on the table. Google’s ‘My Business’ account is a free and easy-to-use tool for businesses that helps them manage their online presence. This includes … Continue reading 3 Powerful Reasons to Claim Your Business Profile on Google

Creative optimization, Google My Business: Monday’s daily brief

Plus, exploring the new normal of how marketers manage their work Kim Davis on May 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Creative optimization, Google My Business: Monday’s daily brief

Programmatic Advertising vs Google Display Network: Which One Should You Choose?

Chanakya Kyatham May 1, 2021 If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. In this post, … Continue reading Programmatic Advertising vs Google Display Network: Which One Should You Choose?