Isaiah Stone June 9, 2021 You already realize that it’s important to track and measure your website traffic, and that Google Analytics is one of the more popular web analytics tools in the market. In October 2020, Google introduced what was previously Google Analytics App + Web as Google Analytics 4, the most up-to-date version … Continue reading 2 Major Changes with Google Analytics 4 & Why You Should Install It
Michelle Morgan June 6, 2021 Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their … Continue reading Should You Let Google Ads Apply Recommendations Automatically?
Just How Much Do Google Reviews Impact Your SEO Ranking? Ruhi Van Andel | June 3rd, 2021 Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the … Continue reading Just How Much Do Google Reviews Impact Your SEO Ranking?
Jason Davis June 2, 2021 Let’s start with Google sitelinks. What are they? Have you ever Googled yourself to see what you appear like? Not how rank, but how your site looks visually in the search results page. You should. Table of contents Google Sitelinks What Google sitelinks look like Why are sitelinks good for … Continue reading What Are Google Sitelinks?
John Bogna June 1, 2021 So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads ? If so, which platform … Continue reading Google Ads vs. Facebook Ads: Which Is Right for Your Business?
Chris Christoff June 1, 2021 Have you claimed your ‘My Business’ account on Google? Because if you haven’t done it so far, you might be leaving out a lot of money on the table. Google’s ‘My Business’ account is a free and easy-to-use tool for businesses that helps them manage their online presence. This includes … Continue reading 3 Powerful Reasons to Claim Your Business Profile on Google
Wesley MacLaggan May 31, 2021 Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and … Continue reading 10 Things to Know About the Google Ads API Upgrade
Plus, exploring the new normal of how marketers manage their work Kim Davis on May 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading Creative optimization, Google My Business: Monday’s daily brief
Jennifer Lyons May 4, 2021 When it comes to getting discovered by nearby customers and standing out in your industry, a well-developed Google Maps listing can put you at the top of relevant rankings. In online marketing, visibility is power, and learning how to optimize your Google Maps listing can help you harness that power … Continue reading How to Optimize a Google Maps Listing
Chanakya Kyatham May 1, 2021 If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional advertising, or you wanted to better understand programmatic advertising vs Google Display Network, you’re in luck. In this post, … Continue reading Programmatic Advertising vs Google Display Network: Which One Should You Choose?