Tag Archives: Google

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit

Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit

Local SEO: 7 Google My Business questions asked and answered

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sherry Bonelli on October 9, 2017   Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out … Continue reading Local SEO: 7 Google My Business questions asked and answered

A Google Attribution (and Attribution 360) readiness checklist

With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready. David Booth on October 9, 2017   Today’s path to purchase has become more complex than ever before, with consumers crossing channels … Continue reading A Google Attribution (and Attribution 360) readiness checklist

Backfill Your Corporate History onto Your Blog for Google

Chris Abraham — September 26, 2017 Follow @chrisabraham — September 26, 2017 Pixabay You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest. Take advantage of the fact that most modern content management and … Continue reading Backfill Your Corporate History onto Your Blog for Google