Mihai Serban January 14, 2021 Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service … Continue reading Everything You Need to Know About Google Ads Dynamic Remarketing
Austin Perron January 11, 2021 Raise your hand if you’re in the 50% of business owners who have claimed their Google My Business (GMB) listing, entered the required address information, waited the interminable period for the verification PIN to come through the mail, and then moved on to the next high-priority item on your to-do … Continue reading 5 Features of Google My Business You Should Be Using
Dildeep Singh January 8, 2021 Do you want to know more about how to brand your business? If so, you’ve likely considered using paid advertisements such as Google Ads. One of the most important questions to ask yourself when considering using this ad platform is – how can Google Ads help you advance your business? … Continue reading How Can Google Ads Help You Advance Your Business?
Gaby Alexander January 2, 2021 The very first benefit of Search Engine Optimization is that it provides an elaborate insight into the performance of our competitors. It enlightens us on what is transpiring in the domain and where the loopholes of our competitors lie, so that we can optimize our websites and fill in the … Continue reading The Role of Google Analytics in Scaling Small Businesses
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
Moss Clement December 30, 2020 What is Google Discover? To some, Discover is a new buzz word. But the Google app feature is an incredible content marketing tool you should be using. Why? We will address the “Why” in a moment below. However, in the fourth quarter of 2016, Google published that they were updating … Continue reading 12 Easy Ways to Optimize for Google Discover Feed
Jon-Mikel Bailey December 19, 2020 I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often … Continue reading Google E-A-T, Link Building, and SEO’s Future
Michael Ugino December 18, 2020 We’ve always known product reviews are important for building customers’ trust, but research shows they’re now more important than ever. 81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. To build shoppers’ trust, they need to be able to findall those great product … Continue reading The New Seller’s Guide to Google Shopping Reviews
William Harris December 11, 2020 In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google … Continue reading How to Sell on Google Shopping: 6 Best Practices
Google Shopping Paves The Way For Non-Retail Brands by Laurie Sullivan @lauriesullivan, December 10, 2020 Google Shopping has been a platform for retailers to bring products online in an ecommerce-type store, but during the Search & Performance Insider Summit on Thursday, Nico Bryant-Aguilar, head of group marketing at Nurx, told virtual attendees how the telemedicine … Continue reading Google Shopping Paves The Way For Non-Retail Brands
