Sugandha Bansal April 2, 2021 Introduction: Google does enormous updates and changes its algorithm. Most of the time, many websites suffer very badly with frequent updates by Google and there is a high dip in ranking and loss in traffic. There are more than 200 ranking factors that decode Google ranking and the overall experience … Continue reading Critical Google Factors Affecting your Website Ranking
Shadab Khan April 1, 2021 Google announced Core Web Vitals are becoming signals for ranking in search results in May 2021. Now that page experience signals are becoming a critical factor in deciding your google search ranking let’s get to know them in detail. The page experience signals are a combination of Core Web Vitals … Continue reading Google Core Web Vitals Update and Its Impact on Websites
Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google
Derar Barqawi March 17, 2021 A business owner who stops advertising to save money is like a man who stops a clock to save time. In other words, advertising is not an option for promoting your business. Why is advertising essential in today’s economy? Simply put, it enables businesses to effectively compete to get buyers’ … Continue reading Google Ads Automation Features to Save Your Time
Kristen McCormick March 13, 2021 Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. … Continue reading How (+ When & Why) to Update Your Google Business Listing
Noa Eshed March 12, 2021 In what is one of the more interesting and debated SEO topics, it turns out, maybe not surprisingly, that as with anything, Google applies judgment and doesn’t automatically penalize duplicate content whether it’s within your website pages or content across the web. John Mueller, the lead of the Search Relations … Continue reading Google Says Duplicate Content is NOT Penalizing Your Search Ranking
Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers
David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief
Erin Hynes March 8, 2021 When it comes to tracking campaign performance, having the right details can make all the difference. Detailed data will help you figure out where your programmatic ad traffic is coming from, why it is coming to you, and how it is reaching you. With granular data provided by UTM codes … Continue reading Getting Granular with UTM Codes and Google Analytics
