Enstine Muki August 31, 2021 Google is the master of search engines. The free SEO tool called Google Search Console (GSC) is my favorite when it comes to optimizing my existing content for improved search performance. The truth is that many marketers don’t even know about the simple tips I’m about to share in this … Continue reading How to Increase Natural Traffic Using Google Search Console
Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
John Bogna August 27, 2021 If you want to launch a website, already have one for your business, or maintain someone else’s web presence, you need to know what Google Search Console is. Until 2015, it was called Google Webmaster Tools, but the company has since rebranded it as Google Search Console. So if you … Continue reading What Does Google Search Console Do?
Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]
David Hunter August 24, 2021 Here’s What the Difference Means to Your Business Google My Business (GMB) helps your potential customers find you in local search results. It can give you a definite edge over your competitors by highlighting your business ahead of theirs – in one of those coveted top three spots. When used … Continue reading Google My Business Service Area vs. Brick and Mortar Business Listings
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
Virtual Phone Numbers: How Safe Are They? Did you know that you don’t need an actual SIM card to have your own phone number? Thanks to Freeje and other providers in the telecom space, you can now buy virtual sms number that functions exactly like the regular one. But since it’s different from the tangible … Continue reading Virtual Phone Numbers: How Safe Are They?
Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Joe Martinez August 16, 2021 Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain … Continue reading Why and How to Import Cost Data to Google Analytics (+Template)
Google: When Slogans Are Created By Machine Learning by Laurie Sullivan @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning