Nico Prins — May 30, 2019 Follow @nhdprins — May 30, 2019 We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough. In fact, too much data can blind easily us to truly important insights. … Continue reading How to Segment and Track Your Audience With Google Analytics
Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies
How Google Helps Decide What Type Of Food To Eat by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2019 When my husband and I decide to go out for dinner rather than cook at home, the conversation typically starts with “what type of food do you want to eat and where should we go?” I … Continue reading How Google Helps Decide What Type Of Food To Eat
Google Not Top Consideration In AI-Driven B2B Media-Buying Plans by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2019 Marketing plans that include artificial intelligence to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business (B2B) marketers using AI technology to improve the results of campaigns across most channels. … Continue reading Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Delete Remains Consistent Search Word On Google Trends by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2019 Delete this. Delete that. The keyword “delete” has remained one of the most consistent searches on google.com, even more than the word “privacy,” when it comes to searches on Google Trends. Perhaps it’s because the word and the … Continue reading Delete Remains Consistent Search Word On Google Trends
Conor Bond — May 29, 2019 — May 29, 2019 I’m going to go out on a limb here. You want people to become your customers, right? Of course you do. You’ve got bills to pay, mouths to feed, former paramours to impress. Well, partner, you’ve come to the right place. Though I won’t be … Continue reading The Big, Easy Cheat Sheet for Google Display Ads
Google: Mobile-First Indexing Becomes Default For New Domains by Laurie Sullivan @lauriesullivan, May 28, 2019 All new websites that were previously unknown to Google Search will be indexed using the company’s mobile-first indexing method starting on July 1, the company announced Tuesday. For new websites, this indexing feature will become enabled by default, so there … Continue reading Google: Mobile-First Indexing Becomes Default For New Domains
Garry Grant — May 28, 2019 Follow @seoinc — May 28, 2019 When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing … Continue reading How to Get Found in Google Image Search
George Karapalidis — May 16, 2019 — May 16, 2019 377053 / Pixabay Knowing how different marketing channels work together to drive conversions and sales is key for marketers, and the various Google attribution models available can be useful tools for examining your data from one angle or another. But that array of options often … Continue reading Google Attribution Models Explained (Part 1)
Page Load Times, Technology Are Major Ranking Factors In Google Search Results by Laurie Sullivan @lauriesullivan, May 17, 2019 Research reveals that the faster a page can load in a mobile browser, the higher it tends to rank in search engine query results. Sites that appear on page one of Google display their primary content … Continue reading Page Load Times, Technology Are Major Ranking Factors In Google Search Results
