May 25, 2026 Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions BY Inc. Many entrepreneurs credit strategy, timing, or gut instinct for their success. For one billionaire, a cult novel about surrendering control to a dice roll was an unlikely early influence. Richard Branson is the founder of Virgin Group, the … Continue reading Richard Branson says everyone should read this cult-classic novel—it changed how he made decisions
May 01, 2026 7 ways AI is being used at work by everyone from teachers to marketing professionals BY Associated Press Artificial intelligence is permeating workplaces, changing the nature of jobs of every stripe. Teachers are using it to create lesson plans and grade papers. Marketing professionals are harnessing it to work a room and learn … Continue reading 7 ways AI is being used at work by everyone from teachers to marketing professionals
April 13, 2026 Why the Iran cyberattack everyone warned about hasn’t really happened yet BY Chris Morris When the U.S. began “major combat operations” against Iran in late February, the warnings about an online counterattack from Iran and groups tied to the nation came from every corner. But more than six weeks later, there have … Continue reading Why the Iran cyberattack everyone warned about hasn’t really happened yet
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to. By Gareth Chilton January 30, 2026 For years, enterprises treated DAM as the single source of truth for content, the system that supposedly governed an … Continue reading Your DAM is no longer the system of record, and everyone knows it
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day. Melissa Reeve on December 2, 2025 You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to … Continue reading 5 capabilities that separate AI-native teams from everyone else
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025 Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost
January 24, 2025 Ageism at work affects everyone Why a multigenerational workplace brings value—and we shouldn’t hide our age! BY Ashley Cooksley If you’re under 40, ageism probably hasn’t crossed your mind much—yet. And that’s okay. When I was in my 20s and 30s, I wasn’t thinking about it, either. But there’s something about entering that … Continue reading Ageism at work affects everyone
By embracing its identity as a data company, Experian is driving innovation in credit building and consumer financial tools. BY Sam Becker Figuring out who’s creditworthy is getting more complicated, and millions of Americans are stuck with “thin files” or are considered credit invisible. That means they’re struggling to borrow or access credit, while lenders miss … Continue reading How Experian is using data to unlock financial power for everyone
