Tag Archives: Testing

A Beginner’s Guide to AB Testing in Conversion Optimization

Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features

7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)

Micah Lally — January 6, 2020 Data, data, data – the more you have, the better! And there’s no better way to get immediate, actionable insights for your site than to use A/B testing. What Is A/B Testing? A/B testing, also called split testing, presents two slightly different versions of a given page to a … Continue reading 7 of the Best A/B Testing Tools to Increase Conversions (2020 Edition)

How to Use A/B testing to Optimize Your Video Marketing Campaign

Manisha Sukhyani — December 26, 2019 Follow @msukhyani When planning a new marketing campaign, the most valuable knowledge you can have is which strategies worked in your previous campaigns, and which didn’t. With that in mind, A/B testing is perhaps the most important practice for any marketer. No matter whether you’re an amateur with a … Continue reading How to Use A/B testing to Optimize Your Video Marketing Campaign

Copy Testing: Why It’s Necessary & How to Make It Work

Brad Smith — December 2, 2019 Follow @bsmarketer Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $ 500 billion mark. Image source The reason is simple: Everybody’s doing it. So, to outperform your competitors, you need to keep optimizing your campaigns to make sure … Continue reading Copy Testing: Why It’s Necessary & How to Make It Work

Testing your email marketing to improve your deliverability

Marketers have more control over email optimization and deliverability than they may realize. Jennifer Cannon on September 9, 2019 Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and … Continue reading Testing your email marketing to improve your deliverability

How to Estimate a “Net Value” for Your A/B Testing Program

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program