Airbnb is testing out AI search with a ‘small percentage’ of users Beyond improving search, Airbnb wants to lean heavily into artificial intelligence to help users with with booking, managing listings and customer service. Jackson Chen Sat, February 14, 2026 Airbnb Airbnb plans to double down on artificial intelligence to improve its user experience … Continue reading Airbnb is testing out AI search with a ‘small percentage’ of users
OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More by Laurie Sullivan , Staff Writer, January 16, 2026 Publishers have been pushing the industry to monetize AI chat. On Friday, in a blog post, OpenAI explained how they will soon get their wish. OpenAI said today that it will soon … Continue reading OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization. By Tom Leonard January 8, 2026 Everyone is talking about incrementality these days, and that’s a good thing. It means more teams are finally asking the right question: Are our … Continue reading 3 incrementality testing mistakes — and how to avoid them
X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. Constantine von Hoffman on March 12, 2025 Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may … Continue reading Are synthetic audiences the future of marketing testing?
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Chris Wood on September 12, 2024 Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, … Continue reading How brands are taking the AI plunge and testing customer experiences
Threads is testing disappearing posts that expire after 24 hours The post and replies would go away after the time is up. cheyenne macdonald Sun, Aug 25, 2024 Meta Threads is testing the option for users to put a 24-hour expiration timer on their posts, after which the post and all replies … Continue reading Threads is testing disappearing posts that expire after 24 hours
SearchGPT is OpenAI’s long-expected prototype search engine. Here’s what it looks like. Danny Goodwin on July 29, 2024 OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly … Continue reading OpenAI starts testing SearchGPT prototype
