Zach Heller — November 30, 2018 Follow @zheller — November 30, 2018 Subject line testing is a crucial part of any email marketer’s role. It is singularly one of the simplest and most effective ways to improve the performance of an email marketing campaign. But saying it is simple is one thing. So today I … Continue reading The Complete Guide to Subject Line Testing
Andrew Todd — November 17, 2018 — November 17, 2018 janeb13 / Pixabay Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of … Continue reading Testing Effectively with Amazon Sponsored Brands
Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads
Sandra Hess — October 31, 2018 — October 31, 2018 With today’s record-low unemployment rates fueling a fiercely competitive job market and hiring costs on the rise, finding qualified candidates is not enough. Today’s employers want to find the “right” qualified candidate. Certainly, employers want candidates with the right skills, but they also want candidates … Continue reading Pre-Employment Assessments Aren’t Only for Skills Testing
Mike Moran — June 22, 2018 Follow @MikeMoran — June 22, 2018 adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot … Continue reading Are You Testing the Right Things on Your Website?
T.J. Prebil — June 14, 2018 — June 14, 2018 Optimizing your customer experience requires a dedicated, ongoing commitment to testing. This is true across channels – from your website to your email and ad campaigns and your mobile app experiences. To drive results, you need to test, test, test, and then test some more. … Continue reading The Evolution of A/B Testing in a 1-to-1 World
David Hoos — May 31, 2018 Follow @davidhoos — May 31, 2018 Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – … Continue reading A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
Ross Hamer — May 21, 2018 — May 21, 2018 We often get asked about the effectiveness of A/B testing. That’s not a surprise. We’re proud advocates of the ‘test everything’ approach here at Swrve, and are always delighted at opportunities to show just how beneficial it can be for your business – if done … Continue reading A/B Testing The Paywall – What’s The Upside?
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
Kevin George — May 8, 2018 Follow @imkevin_monk — May 8, 2018 Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same type of emails to your subscribers, just because … Continue reading Email A/B Testing – Everything you Need to Know!