Tag Archives: Testing

Online Retailer’s Guide to Effective A/B Testing

Anthony Villegas April 5, 2021 When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? … Continue reading Online Retailer’s Guide to Effective A/B Testing

Google My Business is Testing a New Call History Feature

Pam Aungst November 19, 2020 Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with … Continue reading Google My Business is Testing a New Call History Feature

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020   Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

A Beginner’s Guide to AB Testing in Conversion Optimization

Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization