Your company’s website is sort of like its virtual storefront—so when your website gets a facelift, it can almost feel like you’re moving into new digs, or at the very least getting a major renovation. That’s something you obviously want to approach strategically, and doing so means communicating your vision to the designer, while also making sure you have the right expectations about the finished product.
If you don’t have much experience talking to Web designers, you may be unsure of what to ask. Allow us to recommend a few basic, important questions to get you started.
What Should You Ask Your Web Designer?
- What’s my role in the process? Your designer will need to solicit your opinion or obtain information from you at various points, and if there is any delay in your response, it could stall the whole project. Make sure you have a good sense of what’s expected of you.
- What are the most common hold-ups in the process? Along the same lines, you might ask your designer where projects usually stall, and how you can avoid that happening.
- What resources can I provide up front? Most designers will be happy to receive marketing materials, brochures, links to old websites, etc. to get some sense of your style and your branding choices.
- What’s the process for adding new content to the site? What do you do when you have another part of the page that you need to add, and how much will it cost you?
- Will the site be hard-coded? What you’re asking here, basically, is whether the site will be done in old-school HTML format. Be warned: If the answer is yes, you will have to depend on the designer to make site updates for you!
- How can I update the site? Make sure the designer shows you around the CMS dashboard, allowing you to easily make small tweaks or additions to the site as needed.
- Will the website be responsive? A responsive website is vital for mobile friendliness. Make sure you confirm this with your designer.
- What are all of the costs associated with this site? You’ll want to know up-front the costs associated with the domain, hosting, etc., all of which may be in addition to the fee charged by the designer.
- How will we discuss revisions? You may have some tweaks you want to make to the designer’s initial mock-up, so clarify how that will go down—how you’ll communicate, how promptly you can expect those changes to be implemented, etc.
- What are the content needs? Your designer will probably need you to provide written content for each page—but how much? And are there any SEO requirements for your content to meet?