Tag Archives: Signs

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017   It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

3 Signs It’s Time for Your Business to Outsource Blog Writing

Jennifer Mitchell — April 10, 2017 Follow @jen_thewriter— April 10, 2017 Blogging is an important part of your small business’s marketing strategy. Your blog helps bring traffic to your website, and it helps you generate leads. It helps position your business as an authority in your industry. However, that doesn’t mean that you need to … Continue reading 3 Signs It’s Time for Your Business to Outsource Blog Writing