Montina Portis — February 5, 2017 Follow @montinaportis
The reason that video is more persuasive than additional kinds of content is the brain will require emotional input in order to make decisions. Plus, no type of technology is better at conveying emotion than a video.
Videos cater to the brain’s auditory and visual systems, and pick up on cues such as facial expressions, body language, music and imagery. It’ll elicit an emotional bond which will influence an individual’s actions and choices.
Research shows that more than 80 percent of individuals state they’re more likely to purchase a product or service after viewing a video about it.
Build a marketing strategy – FIRST
An efficient strategy for video has been demonstrated to assist you in boosting online business, whether via better engagement rates on social media channels, boosting brand awareness with online videos advertisement, or attracting new clients to your business.
Marketers have, in the past, shied away from video as it has been time-consuming, expensive, and complicated. However, the truth is you do not need to spend thousands of dollars for a video, edit and shoot it yourself using expensive software and gear, or come up with a brilliant video script which surely will go viral (not).
Create high-quality videos
There is something about viewing a person which connects us on a human level. It’s the basis by which we build trust. A video allows you to be more “in sync” with viewers, permitting you to reinforce a message with phrasing, eye “contact,” and intonation which clarifies your intention. They’re able to see you, develop a relationship with you, and share your emotions.
Publish Videos on Multiple Platforms
In particular, social media changed the way in which we communicate and connect with others on a personal level, and it now is more and more relevant in the communications between the courts, attorneys, and their clients.
Taking control of your presence online is a must-have, and there are very few better ways to do this than social media. Carefully used, social media will give your company a voice, help drive new business, and amplify your professional reputation.
Track Analytics
Depending on the goal of the video, you will want to track the following:
- Video Engagement
- Estimated average minutes watched per view for the selected content, date range, region and other filters
- Average percentage of a video your audience watches per view
- Brand awareness
- Lead generation
Keep videos short
Within Wistia’s video lengths analytics, it’s possible to see that a shorter video is better for getting individuals to view the entire thing, meaning — shorter videos generate a more engaged audience.
Tutorials/Explainers (45 to 90 seconds)
About 45 to 90 seconds is long enough in order to make a crowd become interested in what your service does and gain a sense of feeling how it all works. Do not attempt to show all your services, merely highlight the best ones and make it appear simple.
Talking heads/Testimonials (60 to 119 seconds)
It’s an extremely informative type of video format, you’ll want to show your clients talking about your service and founders discussing the company. Usually, these videos aren’t the creative type of videos, and as such, you typically view them when you actually have a desire to learn more about the company itself since you must listen more than watch.
Within this instance, there aren’t any rules, and the video may be 4 – 5 minutes in length.
If you want to utilize this type of format for marketing purposes, you would not want your video to last over two minutes. Attempt to get 3 – 4 different clients briefly discussing your service – it always is better than one which talks for 2 minutes. The exact same concept will go for company founders etc.
Well, there you have it, five ways companies can use videos to attract more business and get more clients. We live in a busy world and video marketing can be a great tool to introduce new clients to your services, increase credibility and build your brand.
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