Tag Archives: Companies

First Steps to Conversion Optimization for SAAS Companies

Jacob Brain — June 27, 2019 — June 27, 2019 Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though, for SAAS companies. This is due to the nature of relying on recurring revenue being generated by new customers. While upselling and cross-selling can be … Continue reading First Steps to Conversion Optimization for SAAS Companies

Taking Your First Steps: Introduction to Google Ads for SASS Companies

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies

Location intelligence companies react to new Android privacy controls

The consensus is positive but OS fragmentation means it will be some time before this reaches the Android masses. Greg Sterling on May 15, 2019 Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to … Continue reading Location intelligence companies react to new Android privacy controls

6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

Nick Hollinger — February 21, 2019 — February 21, 2019 Software as a Service (SaaS) companies that are looking to target small and medium-sized businesses commonly face similar issues. The two most common issues they face are: customer churn or attrition (the rate at which customers are canceling) is higher average revenue per account (ARPA) … Continue reading 6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

5 Reasons Why Companies are Turning to Agile Teams

Rick Lepsinger — February 14, 2019 Follow @onpoint_llc — February 14, 2019 While the agile team methodology is still largely associated with software development, this non-linear approach to project management has become a fixture of many other industries over the last decade. More versatile and faster than more linear, traditional methods, the agile process breaks … Continue reading 5 Reasons Why Companies are Turning to Agile Teams

Why Are More Companies Seeking Group Leadership Coaching? Because It Works!

Janet Fouts — November 26, 2018 Follow @jfouts — November 26, 2018 As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration … Continue reading Why Are More Companies Seeking Group Leadership Coaching? Because It Works!

Why Are Some Companies and Leaders More Adaptable to Change?

Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change?

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

Kaleigh Moore — September 16, 2018 Follow @kaleighf — September 16, 2018 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day … Continue reading Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies