Tag Archives: Journey

‘An experience renaissance’ and how customer journey analytics tools fit in

As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in

How to Create a High Converting Ecommerce Customer Journey

Brianna Lucido March 2, 2021 In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look … Continue reading How to Create a High Converting Ecommerce Customer Journey

How To Personalize Email Marketing With Customer Journey Mapping

Jennifer Lyons January 28, 2021 As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy. Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ … Continue reading How To Personalize Email Marketing With Customer Journey Mapping

7 Tips to Simplify & Improve Employee Journey Mapping

Jeannie Walters November 5, 2020 What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. Employee journey mapping uses the same concepts and best practices of customer journey mapping to help you: Understand your employee experience better Provide the resources, … Continue reading 7 Tips to Simplify & Improve Employee Journey Mapping

The Customer Journey vs. The Buyer’s Journey, What You Need to Know

Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know

Why journey mapping is important for companies with multiple brands

Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands

Stop forcing your B2B marketing org structure on your buyer’s journey

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey