Tag Archives: Journey

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

Aleks Nikitina — January 21, 2019 — January 21, 2019 From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each … Continue reading SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey

How to Use Your Customer Journey Map to Increase Business Productivity

Sara Staffaroni — November 11, 2018 — November 11, 2018 rawpixel / Pixabay If the teams in your organization appear productive, but you’re still having a hard time pushing the needle, the problem might be with how you’re measuring business productivity. The Harvard Business Review did some digging and found that analyzing the productivity of … Continue reading How to Use Your Customer Journey Map to Increase Business Productivity

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Report: Stores still critical in consumer purchase journey, above TV and social

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018   A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social

One Company’s Journey in Building a More Attractive Diversity Recruitment Program

Jeanette Maister — June 11, 2018 Follow @jeanettemaister— June 11, 2018 It hasn’t been long since well-known, industry-leading tech giants came under fire for a lack of underrepresented people in their hiring initiatives. With a spotlight illuminating such issues, more and more organizations in all verticals and sizes are challenging their own diversity programs. This … Continue reading One Company’s Journey in Building a More Attractive Diversity Recruitment Program