See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
Tag Archives: Journey
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
Continuous improvement and innovation: Successful customer journey operations
Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. Greg Kihlstrom on November 13, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Continuous improvement and innovation: Successful customer journey operations
Plotting the journey from compliance to belonging
By Lance Pickett November 10, 2023 Diversity, equity, and inclusion (DEI) initiatives are becoming an increasingly critical priority for businesses. But what’s the motivation? For some, it’s basic due diligence and checking the boxes of regulatory compliance. For others, it’s a numbers game, an opportunity to tout the percentage of women and minorities in … Continue reading Plotting the journey from compliance to belonging
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
La-Z-Boy embarks on its digital transformation journey
How the iconic furniture brand plans to haul its data collection and analysis into the 21st century. Kim Davis on September 12, 2023 “Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had … Continue reading La-Z-Boy embarks on its digital transformation journey
How persuasive email design can influence the ecommerce customer journey
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions. Chris Wood on May 23, 2023 Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the … Continue reading How to build a customer journey orchestration strategy
Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey
Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey by Steve Smith , Staff Writer @popeyesm, March 31, 2023 Zelle’s Josh Fajardo did not start out as a believer in DOOH. But after the pandemic the inventory exploded, putting connected screens in enough new places that Fajardo was ready to invest. In many cases they use quirky copy atop … Continue reading Time, Place, Relevance…Scale: Zelle’s Out-of-Home Journey
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