“Most of the martech misses the last touch or the first touch in terms of gathering the correct data.” Constantine von Hoffman on May 4, 2022 How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back … Continue reading The journey from journalism to SEO marketing expert
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience. Kim Davis on February 17, 2022 A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our perception is that changes … Continue reading The B2B customer journey is set on a digital track
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
Tom Whatley November 14, 2021 Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. It’s the point where … Continue reading 7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in