Tag Archives: Journey

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Report: Stores still critical in consumer purchase journey, above TV and social

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018   A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social

One Company’s Journey in Building a More Attractive Diversity Recruitment Program

Jeanette Maister — June 11, 2018 Follow @jeanettemaister— June 11, 2018 It hasn’t been long since well-known, industry-leading tech giants came under fire for a lack of underrepresented people in their hiring initiatives. With a spotlight illuminating such issues, more and more organizations in all verticals and sizes are challenging their own diversity programs. This … Continue reading One Company’s Journey in Building a More Attractive Diversity Recruitment Program

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Robin Kurzer on May 2, 2018   Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most … Continue reading Facebook unveils new analytics features, including a tool to track the omnichannel journey

Accidental Entrepreneurs to Help Inspire Your Startup Journey

Christopher Jan Benitez — April 23, 2018 Follow @christopherjanb — April 23, 2018 geralt / Pixabay As crazy as it sounds, accidental entrepreneurs initially didn’t dream of becoming entrepreneurs. Because they followed their passion, they were able to earn lots of money from it. Nothing was premeditated – success just happened. Accidental entrepreneurs may seem … Continue reading Accidental Entrepreneurs to Help Inspire Your Startup Journey

Brands, please stop ruining the consumer mobile journey with desktop experiences

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018   People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences