Why Google Gave Advertisers Insight To Audit Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2024 Google is addressing transparency and oversight issues for advertisers and search partners after last year’s report from Adalytics suggested instances where ads were displayed on pornographic websites and those affiliated with sanctioned companies in Iran and Russia. “After … Continue reading Why Google Gave Advertisers Insight To Audit Ads
Tom Romhanyi | February 1st, 2023 Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to take the desired action. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, the goal of CRO is to gain more conversions and … Continue reading Maximizing Your E-Commerce Sales: A CRO Audit Guide
Arik Hanson December 9, 2021 When was the last time your company conducted a social media audit? If your answer is “not recently” or “never”, don’t worry. You’re not alone. Most brands, I would argue, rarely or never perform these types of audits. They take time. They cost money. And, they take time and energy … Continue reading What Should Be Included in Your Next Social Media Audit?
Chanakya Kyatham September 6, 2021 Every business on the internet nowadays is more or less dependent on SEO. It is a process to climb up the ranking ladder on the search engine results to ultimately make your business more popular and accessible to a wide userbase. Through the proper use of SEO tools, you can … Continue reading Why Should I Embed an SEO Audit Tool On My Website?
Burak Ciflikli August 10, 2021 Transparency has become more than just a business buzzword — it’s a major operational movement across companies. Take the concepts of workflow management and automation, for example. They’ve become increasingly valuable to organizations trying to streamline processes and boost efficiencies. There are many benefits to controlling and monitoring workflows. Businesses … Continue reading How to Create an Audit Trail Using Your Automated Workflow Management Solution
Daisia Conrad August 4, 2021 Chances are you’re already using social media as a tool for marketing your business, but are you performing social media audits as well? Conducting an audit will allow you to see a thorough view of your performance across all of your social channels. In this article we will dive into … Continue reading 4 Reasons Why a Social Media Audit Matters
Tom Whatley July 26, 2021 The technical elements of your website’s SEO are crucial to search performance. Understand and maintain them and your website can rank prominently, drive traffic, and help boost sales. Neglect them, and you run the risk of pages not showing up in SERPs. In this article, you’ll learn how to conduct … Continue reading How to Conduct a Technical SEO Audit
Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]
AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers
John Allen October 28, 2020 We’ve heard a lot in recent years about the importance of social media, and few would disagree that it’s radically changed the face of business. Whether you’re using social networking as a group chat for business or as a kind of online chat facility to help keep in touch with … Continue reading How to Perform a Successful Social Media Audit
