Tag Archives: Audit

How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]

Nicole Blanckenberg February 5, 2021 Want to know how to perform a Google Shopping audit like a pro? You’ve come to the right place. When it comes to Google ROAS, almost nothing beats the power and automation of Shopping campaigns. However, despite Shopping’s automation capabilities, it is still vital to manage and optimize these campaigns … Continue reading How to Audit Google Shopping Ads Like a Pro [+ Optimization Tips]

AAM Launches Third-Party Audit Program For Digital Publishers

AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery

Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery