Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Victoria Taylor — June 10, 2020 Around 67% of all B2B businesses are using Twitter as a digital marketing tool. And given the number of active Twitter users, this figure really shouldn’t come as a surprise. As one of the top-ranking B2B social media platforms, Twitter has a lot to offer your brand. This platform … Continue reading 7 Amazing Tips to Use When Creating a Twitter Audit Report
Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
Pam Aungst — September 19, 2019 Follow @PamAnnMarketing — September 19, 2019 If you experience an unexpected SEO traffic drop, it’s crucial to know how to identify exactly what led to it. Many SEO professionals are quick to assign blame to an algorithm update, but it actually could have been caused by a technical issue, … Continue reading 16 Tips for Forensic SEO Audit Success [Checklist]
Corie Stark — August 6, 2019 — August 6, 2019 When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should consider planning an audit soon. When you conduct a website audit, you can re-optimize elements of … Continue reading Website Audit Checklist — Checkup on Your Website Goals
Navneet Kaushal — August 2, 2019 Follow @navneetkaushal — August 2, 2019 Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively improve your search rankings. Well, you can make the task a lot easier with … Continue reading 25 of the Best SEO Audit Tools to Improve Your Search Rankings!
Kara Perez — July 15, 2019 — July 15, 2019 jarmoluk / Pixabay Running a business costs money. “You gotta spend money to make money,” the old adage goes. That’s why our businesses have operating expenses and budgets. It’s the money that keeps the ship running, and makes sure that everyone gets paid. But maintaining … Continue reading How to Audit Your Businesses Operating Expenses
Navneet Kaushal — May 6, 2019 Follow @navneetkaushal — May 6, 2019 Every website owner needs to be concerned about the visibility of their site. A website audit needs to be run on a regular basis. Website audits will make you aware of problems that need to be fixed on the website. It will also … Continue reading How to Perform an SEO Audit of Your Website?
Kevin George — February 26, 2019 Follow @imkevin_monk — February 26, 2019 Email is one of the most challenging digital media, but it has remained to be a valuable marketing channel in spite of its professed death. There are seemingly numerous hurdles between the modern marketer and a successful email campaign, such as permissions, unsubscribes, … Continue reading Essentials of Email Design Audit
Brett McHale — November 18, 2018 — November 18, 2018 Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to … Continue reading The Ultimate 7-Step Facebook Ads Account Audit for Agencies