Daily Archives: April 12, 2018

How to Use Instagram Story Highlights for Business

Allie Decker — March 28, 2018 — March 28, 2018 If you’ve checked out some friends’ or competitors’ Instagram profiles, you might’ve noticed some circles featured below their bios. Some may be titled, while others might simply read “Highlights.” These are called Instagram Story Highlights, and through the release of this feature, Instagram has now … Continue reading How to Use Instagram Story Highlights for Business

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers

64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan  @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers

How Entrepreneurs and Small Business Owners Can Build Better Teams

Stephanie McGuinn — March 28, 2018 Follow @PIMidlantic— March 28, 2018 Whether you are an entrepreneur building your first startup company or a solo-founder attempting to grow a small business, the people you surround yourself with can make or break your company. Failure to execute when hiring and building company culture can send your business … Continue reading How Entrepreneurs and Small Business Owners Can Build Better Teams

5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

Franklin Manuel — March 28, 2018 — March 28, 2018 The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to … Continue reading 5 Ways to Help Your Business Stay Afloat During a Rough Financial Period

How Marketers Can Successfully Navigate a Job Change with a Recruiter

Bob Van Rossum — March 28, 2018 Follow @BobVR — March 28, 2018 Today’s marketing world is a highly competitive space, making it more important than ever for marketers to leverage available resources to truly enhance their careers. Marketing professionals today must take a proactive approach in creating new opportunities for themselves. Those who keep … Continue reading How Marketers Can Successfully Navigate a Job Change with a Recruiter

Tips for Successful A/B Testing of Your Facebook Video Ads

Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay   If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads