Allie Decker — March 28, 2018 — March 28, 2018 If you’ve checked out some friends’ or competitors’ Instagram profiles, you might’ve noticed some circles featured below their bios. Some may be titled, while others might simply read “Highlights.” These are called Instagram Story Highlights, and through the release of this feature, Instagram has now … Continue reading How to Use Instagram Story Highlights for Business
Daily Archives: April 12, 2018
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers by Laurie Sullivan @lauriesullivan, March 28, 2018 An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher — … Continue reading 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
4 ways brands can win the digital shelf in 2018
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want. Andrew Waber on March 28, 2018 What drives shoppers to buy in the current retail environment? To find out, my company surveyed more than 1,000 US consumers who shopped online … Continue reading 4 ways brands can win the digital shelf in 2018
How Entrepreneurs and Small Business Owners Can Build Better Teams
Stephanie McGuinn — March 28, 2018 Follow @PIMidlantic— March 28, 2018 Whether you are an entrepreneur building your first startup company or a solo-founder attempting to grow a small business, the people you surround yourself with can make or break your company. Failure to execute when hiring and building company culture can send your business … Continue reading How Entrepreneurs and Small Business Owners Can Build Better Teams
5 Ways to Help Your Business Stay Afloat During a Rough Financial Period
Franklin Manuel — March 28, 2018 — March 28, 2018 The scary (or exciting) thing about business is that things can change at any moment. All it takes is one little incident or unfortunate circumstance and your company’s entire situation and outlook can change, for better or worse. The question is, are you prepared to … Continue reading 5 Ways to Help Your Business Stay Afloat During a Rough Financial Period
How to Get Paid More By Working With Virtual Assistants
Brian Basilico — March 28, 2018 Follow @bbasilico — March 28, 2018 How Do You Spend Your Time? So let me ask you a question. What did you do with your 168 hours, 10,000 minutes, or 600,000 seconds last week? Chances are you’re like most of us: you spent 1/3 of it working, 1/3 of … Continue reading How to Get Paid More By Working With Virtual Assistants
How Marketers Can Successfully Navigate a Job Change with a Recruiter
Bob Van Rossum — March 28, 2018 Follow @BobVR — March 28, 2018 Today’s marketing world is a highly competitive space, making it more important than ever for marketers to leverage available resources to truly enhance their careers. Marketing professionals today must take a proactive approach in creating new opportunities for themselves. Those who keep … Continue reading How Marketers Can Successfully Navigate a Job Change with a Recruiter
4 Tips to Becoming a Killer Data-Driven Marketer
Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer
Tips for Successful A/B Testing of Your Facebook Video Ads
Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads
For all the procrastinators, here’s some GDPR triage
If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions. Barry Levine on March 26, 2018 Perhaps your company hasn’t really done anything to get ready for the General Data Protection Regulation (GDPR), which goes into effect … Continue reading For all the procrastinators, here’s some GDPR triage