XIAOHUI “X” Wang — March 14, 2018 — March 14, 2018 Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages. Once you set up triggered emails or series of emails, your work is done and subscribers will … Continue reading The Perfect Email Automation Setup For an eCommerce Business
Kat Boogaard — March 14, 2018 — March 14, 2018 If people were going to air just one grievance about Instagram, it would likely be this: You can only use clickable links in your Instagram bio. As you know, individual Instagram posts don’t allow for links. Sure, you can enter the link within your caption—but, … Continue reading 6 Clever Ways to Use Links in Your Instagram Bio
Darleen DeRosa — March 14, 2018 Follow @onpoint_llc — March 14, 2018 geralt / Pixabay The ability to deliver feedback is a critical part of a leader’s ability to develop the employees they lead. Without feedback, employees don’t have the information they need to improve performance or develop their careers. This, in turn, can lead … Continue reading Giving Feedback at Work: When, Why, and How
Mike Kappel — March 14, 2018 Follow @PatriotSoftware — March 14, 2018 Setting employee pay can be difficult. You need to pay employees fairly and keep them from going to competing employers. But, you also don’t want to destroy your business budget by paying employee wages you can’t afford. Determining how to set salary for … Continue reading How to Decide How Much to Pay Employees
A.J. Ghergich — March 14, 2018 — March 14, 2018 Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and … Continue reading Social Media Best Practices – INFOGRAPHIC
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018 Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Why new data doesn’t indicate whether people are spending less time on Facebook now. And what it does show. Ginny Marvin on March 9, 2018 It’s a frustrating truth: Sometimes a data set just can’t tell the story you want or think you should be hearing. On Thursday, a story in Recode relied on … Continue reading No, we can’t say Facebook CPMs are up because of the News Feed change
Brett McHale — March 14, 2018 — March 14, 2018 Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, … Continue reading Master Multichannel Marketing With Facebook Ads
Devon Smiley — March 13, 2018 Follow @devonmsmiley — March 13, 2018 “This needs to be done by the end of the month!” “We need to lock in the results before the end of the quarter!” “I can’t start the new year until this deal is done!” If you’re in business, you’ve likely heard at … Continue reading Negotiating A Great Deal, Despite Time Pressure
Irakli Iosebashvili — March 13, 2018 — March 13, 2018 Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key … Continue reading Marketing on Facebook: How to Create Value and Relevance
