Daily Archives: March 5, 2018

How to Cash in on eCommerce Personalization Trends

Nicole Blanckenberg — February 22, 2018 Follow @https://twitter.com/NicoleBlancken — February 22, 2018 One of the biggest eCommerce trends we will see this year is the shift to more personalization. When you look at the numbers, it’s hard to deny. Let’s look at the personalization stats: According to Accenture, 81% of consumers want brands to understand … Continue reading How to Cash in on eCommerce Personalization Trends

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters

Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters by Sean Hargrave , Staff Writer, February 21, 2018 First the good news — ad-blocking millennials are willing to pay for content. Now the not-so-good news. Of all the forms of content available, paying for news comes at the bottom of the pile. It’s hard to … Continue reading Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads

Retailers with shopping apps now see majority of e-commerce sales from mobile

E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018   For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile

A Well-Rounded Interview Feedback Strategy: 5 Types to Include

Jeanette Maister — February 21, 2018 Follow @jeanettemaister — February 21, 2018 rawpixel / Pixabay Interviews are a crucial part of the hiring process, but if you’re not getting feedback to your hiring managers, candidates and potential team members, you’re missing out. There are five types of feedback that result from any interview. Here’s how … Continue reading A Well-Rounded Interview Feedback Strategy: 5 Types to Include

The Difference Between Direct and Organic Search Traffic Sources

Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources

Harvard Study Reveals Yelp Data Advantages For Ad Targeting

Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting