Daily Archives: March 5, 2018

Do Your Business Differentiators Really Make You Different Than Your Competitors?

Ian Dainty — February 21, 2018 Follow @iandainty — February 21, 2018 Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than your competitors. And this is sound advice. But, when you look at the websites of … Continue reading Do Your Business Differentiators Really Make You Different Than Your Competitors?

Word of Mouth is a Prime Marketing Tool for Small Business Owners

David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners