A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty
Amanda Clark — January 23, 2018 Follow @GrammarChicInc — January 23, 2018 Jobseekers depend on their resume—and, to a slightly lesser extent, their LinkedIn profile—to inform recruiters and hiring managers about the skills they bring to the table. With that said, there is such a thing as having too much information on your job search … Continue reading 10 Things You Should Remove from Your Resume and LinkedIn Profile Today
Analisa Sande — January 23, 2018 — January 23, 2018 As an online business owner you probably spend the bulk of your marketing efforts driving customers to your site. But you know that just getting people to look around is not enough; you need to close the deal. The problem is a lot of these … Continue reading 7 Facts You Need to Know About Shopping Cart Abandonment
Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization. Chris Silver Smith on January 22, 2018 In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of … Continue reading Don’t let your organization be a sitting duck: 10 reputation management tips for 2018
Yasmin Purnell — January 22, 2018 Follow @thewalletmoth — January 22, 2018 For many newer bloggers and businesses, one of the key obstacles to overcome is getting your website in front of an interested audience. While a strong social media marketing plan and organic reach are great methods to rely on, they can take some … Continue reading Guest Posting 101: Why Guest Posting is One of the Best Blogger Outreach Practices to Use Now
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. Marcus Miller on January 22, 2018 A new website should be an opportunity to improve SEO, conversion rates and digital marketing … Continue reading Website redesigns: How to retain and improve your SEO
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first. Jay Baer on January 22, 2018 Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical … Continue reading Incorporating a chatbot? How to put the customer first
Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. Fili Wiese on January 22, 2018 Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every … Continue reading The unique selling proposition: A key element for SEO success
ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
