Rick Lepsinger — January 18, 2018 Follow @onpoint_llc — January 18, 2018 As businesses grow, changes may need to be made to accommodate new departments, geographically diverse teams, and teams that combine different business functions to be more adaptable. Organizational development consultants can help businesses improve their change management, leadership development programs, and overall … Continue reading Choosing the Right Organizational Development Consultant: 7 Tips
Daily Archives: January 24, 2018
6 Website Must-Have’s for Small Businesses
Susan Friesen — January 18, 2018 Follow @eVisionMedia — January 18, 2018 Are you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve … Continue reading 6 Website Must-Have’s for Small Businesses
Best Practices For Referral Marketing on Social Media
Megan Mosley — January 18, 2018 Follow @ReferralRock — January 18, 2018 Referral marketing doesn’t just happen on its own. Just like other marketing promotions, your referral program needs to be promoted and fed into your various marketing channels. One of the most powerful channels of promotion is social media. And a social referral program … Continue reading Best Practices For Referral Marketing on Social Media
Competitive research: 3 free steps to a better brand strategy
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
7 Creative Ways For Your Small Business to Save Money
Renzo Costarella — January 18, 2018 — January 18, 2018 As a small business owner you need to be extremely frugal over how you manage your funds. Lack of or misuse of capital is one of the main reasons why companies fail today. That said, priority number one should be to save money. While some … Continue reading 7 Creative Ways For Your Small Business to Save Money
Convert More Customers to Affiliates
Robert Woo — January 18, 2018 — January 18, 2018 Bringing on a single new affiliate partner can mean opening up your products or services to 338 new people. Why that specific number? Because according to Pew Research, that’s the average (mean) number of friends a person has on Facebook. And 330 of them only … Continue reading Convert More Customers to Affiliates
Optimize your holiday marketing dollars – long after the Christmas lights dim
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018 E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim
What Cryptocurrency Means for Digital Marketers
Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
If Amazon Is Doing It, I Should Be Doing It Too, Right?
Daniel Davidson — January 17, 2018 Follow @bydanray — January 17, 2018 josemiguels / Pixabay “If in doubt, do it like Amazon. They test everything so they know what they’re doing.” Have you heard this one before? Have you said it? Have you believed it? It sure sounds like good common sense. Too bad it’s … Continue reading If Amazon Is Doing It, I Should Be Doing It Too, Right?
Business Goals and New Year Resolutions: 4 Tips to Stay on Track in 2018
Hollie Geitner — January 17, 2018 — January 17, 2018 Serious question – did you set a resolution for 2018? Have you been successful so far? Be honest. According to Statistic Brain, 41 percent of Americans usually make a New Year’s resolution and of those 42.4 percent fail completely. In fact, only 8 percent of … Continue reading Business Goals and New Year Resolutions: 4 Tips to Stay on Track in 2018