Daily Archives: January 4, 2018

One In Ten Publishers Say They’re Not Labeling Native Advertising

One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising

Going for Gold with a Responsive Theme

Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme

Are Search Professionals Optimistic About 2018?

Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?

Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

Know Why Workforce and Customers Are the Keys to the Growing Organizations

Aashish Sharma — December 29, 2017 Follow @ineedseo — December 29, 2017 From the past years, we’ve witnessed the change in agrarian society to an industrial one. Today, India alone is the fourth-largest start-up hub in the world with over 5,100 technology start-ups along with 520.4 million labor force. With so many industries and innovation … Continue reading Know Why Workforce and Customers Are the Keys to the Growing Organizations

5 Myths about Influencer Marketing That Need To be Shattered

Megha Parikh — December 29, 2017 Follow @megparikh — December 29, 2017 Influencer marketing became a trending marketing practice in the recent years. Still, only 31% of B2C marketers are using influencer marketing as a key marketing component. Perhaps some myths need to be shattered for the medium to become commonplace. Influencer marketing is a … Continue reading 5 Myths about Influencer Marketing That Need To be Shattered