One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising
Daily Archives: January 4, 2018
Going for Gold with a Responsive Theme
Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme
Are Search Professionals Optimistic About 2018?
Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?
Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
How To Make Use of Reviews to Dominate Local Search Results
Ryan Eldridge — December 30, 2017 — December 30, 2017 Think back to your last purchase. Did you open up Google and look for suggestions of where to shop or eat? If you’re like most people, you probably did. You likely took the time to assess and evaluate the choices Google provided you. Previous customer … Continue reading How To Make Use of Reviews to Dominate Local Search Results
7 Tools the Insiders Use for Faster Keyword Research
Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research
12 Ways To Improve Email Marketing
Aashish Sharma — December 29, 2017 Follow @ineedseo — December 29, 2017 In 2017, it is still possible to say no, email is not dead! Despite the excitement of social networks, more than 225 billion emails should be sent daily this year, an increase of 50% over previous years. From a marketing point of view, … Continue reading 12 Ways To Improve Email Marketing
Know Why Workforce and Customers Are the Keys to the Growing Organizations
Aashish Sharma — December 29, 2017 Follow @ineedseo — December 29, 2017 From the past years, we’ve witnessed the change in agrarian society to an industrial one. Today, India alone is the fourth-largest start-up hub in the world with over 5,100 technology start-ups along with 520.4 million labor force. With so many industries and innovation … Continue reading Know Why Workforce and Customers Are the Keys to the Growing Organizations
Finally: Instagram Users Can Now Follow Hashtags
Warren Knight — December 29, 2017 Follow @warrenknight — December 29, 2017 Did you know that 7 out of 10 Hashtags on Instagram are branded? Instagram is the social network where hashtags are the most powerful. Posts with at least one hashtag have 12.6% more engagement than those without. I have been hoping to write … Continue reading Finally: Instagram Users Can Now Follow Hashtags
5 Myths about Influencer Marketing That Need To be Shattered
Megha Parikh — December 29, 2017 Follow @megparikh — December 29, 2017 Influencer marketing became a trending marketing practice in the recent years. Still, only 31% of B2C marketers are using influencer marketing as a key marketing component. Perhaps some myths need to be shattered for the medium to become commonplace. Influencer marketing is a … Continue reading 5 Myths about Influencer Marketing That Need To be Shattered