Speed And Ease Make “Great” Online Experience by Jack Loechner , Staff Writer @mp_research, November 9, 2017 According to a new study from Cloud IQ, published by Marketing Charts, 47% of online shoppers in the US, UK and Australia deemed speed “critical” to a great online experience, with another 47% saying it’s “important.” Close behind … Continue reading Speed And Ease Make “Great” Online Experience
Daily Archives: November 22, 2017
The 8 Best Tools for Finding Competitor Keywords
Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords
Voice Recognition Technology Could Pose New Threat To Advertisers
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
The Only 4 Google Ranking Factors You Need to Focus On
Aleh Barysevich — November 14, 2017 Follow @ab80 — November 14, 2017 The funny thing about Google ranking factors is that there are heaps of them. In such a situation, it is essential to remember that the main proven ranking factors won’t cease to exist in the near future. As for the new waves, of … Continue reading The Only 4 Google Ranking Factors You Need to Focus On
Strategy, Execution And the Role of Leadership
Craig Padoa — November 14, 2017 Follow @CraigPadoa — November 14, 2017 Free-Photos / Pixabay If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that recently caught my attention are: The Thought Leader Interview: Cynthia … Continue reading Strategy, Execution And the Role of Leadership
7 Steps to Successfully Manage Your Online Reputation
Sameer Somal — November 14, 2017 Follow @BlueOceanGT — November 14, 2017 “The will to win is worthless if you do not have the will to prepare” – Thane Yost Implementing reputation management to manage an organization’s online reputation is like saving a computer from malicious Trojans, which intend to gain access to an operating … Continue reading 7 Steps to Successfully Manage Your Online Reputation
The best ads aren’t ads
Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017 Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads
Can Data Appending Improve Profiles of Social Media Campaigns?
Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
Driving a High Performance Team: What It Means & How to Achieve It
Jessica Waters Davis — November 14, 2017 — November 14, 2017 rawpixel / Pixabay I admit it—I’m not a huge basketball fan. But as a manager, a coach, and a San Francisco resident, I can’t help but want to unpack the success of the Golden State Warriors over these last few years. Let’s face it, … Continue reading Driving a High Performance Team: What It Means & How to Achieve It
Instagram Ad Changes You Must Know to Master the Holidays
Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays
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