In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Andrew Waber on October 11, 2017 As a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad … Continue reading The new CMO role in digital commerce
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Andrea Lehr on October 11, 2017 Most of us know that first impressions are important, and although we don’t like to think that we … Continue reading Why it pays to skip the form (and embrace chat)
By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results
Julie Winkle Giulioni — October 11, 2017 Follow @julie_wg — October 11, 2017 gate74 / Pixabay Being a front-line supervisor can be the most gratifying and exciting of roles that anyone will ever experience. It can also be the most terrifying, overwhelming and demoralizing. This is because new supervisors generally have no idea of the … Continue reading The Supervisory Squeeze
Bonnie Harris — October 11, 2017 Follow @waxmarketing — October 11, 2017 Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential just waiting for your business’ reach. Paid ads help you reach that growing … Continue reading Figuring Out Your Social Media Spend
James Potter — October 11, 2017 Follow @thelinkedinman — October 11, 2017 geralt / Pixabay Too often people divorce any thinking of real life when they get on LinkedIn, slipping into “social media mode” and suddenly do and write things in ways we would never do in #reallife! Perhaps if you thought of LinkedIn more … Continue reading How to Write Conversational Status Updates, Posts and Content on LinkedIn
Chase Davis — October 11, 2017 — October 11, 2017 Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready for the inevitable. Artificial intelligence for business is a reality. If your goal is to forge ahead and lead in your field, … Continue reading Process Audit: How to Prepare Your Team for AI
Marko Saric — October 10, 2017 Follow @MarkoSaric — October 10, 2017 Welcome to our Instagram growth and engagement study for the month of September 2017. In these monthly studies, we look at 2,500 Instagram profiles and their performance on the platform. We also look at the latest Instagram product improvements and other platform news … Continue reading Instagram Reaches 800 Million Monthly Active Users
157 Shades Of Grey by Gord Hotchkiss , October 10, 2017 Design is important. Thinking through how people will respond to the aesthetics of your product is an admirable thing. I remember once having the pleasure of sharing a stage with JetBlue’s vice president of marketing, Amy Curtis-McIntyre. She explained how important good design was … Continue reading 157 Shades Of Grey
Colleen McKenna — October 10, 2017 Follow @Colleen_Intero — October 10, 2017 JeongGuHyeok / Pixabay I hope sometime soon the word “social” drops off the front end of media and networking. Content and digital channels get the credit they deserve, especially for those who intentionally understand, use, and engage with others who do the same. … Continue reading Popular or Successful; You Decide
