Katie Sweet — October 10, 2017 Follow @misskatiehrdy — October 10, 2017 Shutterstock We are all familiar with the struggle of a cluttered inbox. I receive more emails than I care to count across my personal and professional inboxes every day, and I probably delete at least 80% of these emails without opening them — … Continue reading 4 Key Use Cases for Triggered Emails
Daily Archives: October 17, 2017
6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. Wesley Young on October 10, 2017 In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like … Continue reading 6 ways IoT will make local search for SMBs scalable
Marketing and culture: The key drivers of growth
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization’s marketing efforts. Travis Wright on October 10, 2017 At the recent MarTech Conference in Boston, I got a chance to sit in on the … Continue reading Marketing and culture: The key drivers of growth
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves. Stoney deGeyter on October 10, 2017 The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but … Continue reading 4 (not so) ordinary conversion elements you may be abusing
The Laws of Facebook’s News Feed
Joao Romao — October 10, 2017 Follow @joaoromaolx — October 10, 2017 Simon / Pixabay Understanding how Facebook works is tough. Their algorithms are updated constantly and it’s hard to keep track of every change. However, I think it’s quite possible to formulate a couple of rules or laws by analyzing their changes through the … Continue reading The Laws of Facebook’s News Feed
Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween
Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween