Daily Archives: October 11, 2017

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017   Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about

Martech enablement series: Part 9 — Bringing it all together!

In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017   Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!

How to Make an Interactive Infographic (A 6-Point Guide)

Robbie Richards — October 5, 2017 — October 5, 2017 One of the biggest challenges faced by marketers today is the struggle to produce engaging content. This has led to some wide variation in content strategies, partially influenced by the ever-changing search algorithms and their attempt to filter out low-quality content. Some brands have gone … Continue reading How to Make an Interactive Infographic (A 6-Point Guide)

5 Psychological Concepts That Can Improve Your Content Marketing

By Larry Alton| 2017-10-04T06:21:54+00:00 October 5th, 2017|Marketing|0 Comments Share Share Tweet +1 Stumble Pin Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it … Continue reading 5 Psychological Concepts That Can Improve Your Content Marketing