Daily Archives: October 11, 2017

3 Ways to Add User-Generated Content to Triggered Email Campaigns

Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns

ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen

Scott Vaughan — October 5, 2017 Follow @ScottAVaughan — October 5, 2017 More and more B2B organizations are deploying account-based strategies. In the high-tech executive suites and grungy boiler rooms across the globe, enthusiastic teams filled with hope are concocting lists, readying programs and shifting resources – people, time and budget – to account-based revenue … Continue reading ABM Shouldn’t Be A Wish-List – 5 Steps For Account-Based Revenue Gen

How to Show Value to Your Clients Through Digital Marketing Measurement

Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement