As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations. Scott Vaughan on August 21, 2017 It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture … Continue reading Time: Marketers’ most precious resource & ways to maximize it
Paul Chaney — August 21, 2017 Follow @pchaney — August 21, 2017 Ask small business owners about the value Google provides for marketing and most will tell you that getting first-page search returns ranks high on their list. While a strong showing in search is vital to your business success, Google offers many more tools … Continue reading 7 Google Marketing Tools Your Small Business Needs
Vaishali Pokharkar — August 21, 2017 — August 21, 2017 On LinkedIn, top tech professionals are regularly greeted with an unruly mob of job opportunities in their inboxes. Whether the majority is relevant to their career goals or misses the mark depends on how each LinkedIn profile is written. Used correctly, this social media platform … Continue reading 3 LinkedIn Profile Makeover Tips That Attract the Right Job Opportunities
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. Amy Bishop on August 21, 2017 Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around … Continue reading Bridging data and action: How to create killer reports
Larisa Bedgood — August 21, 2017 Follow @www.twitter.com/V12Data — August 21, 2017 Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all. Email … Continue reading A Guide to Email Append Best Practices
Olivia Savage — August 21, 2017 — August 21, 2017 Maklay62 / Pixabay If you’re working in PR and marketing, you’ve probably heard about reddit, or “the front page of the internet.” (In case you missed it, reddit recently announced $ 200 million in funding to totally overhaul the look and feel of the site.) … Continue reading A Beginner’s Guide to Reddit
Stephanie Heitman — August 21, 2017 Follow @stephheitman — August 21, 2017 Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) … Continue reading How to Eclipse Your Competitors
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example. Brent Sleeper on August 21, 2017 Championing the power of great customer experience (CX) to improve key benchmarks and business results is becoming a … Continue reading It’s ‘dark matter’ that defines a great CX
By Mohamed Hedi Lassoued August 21st, 2017 I. What Is A Traditional Digital Analytics Methodology? There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a digital analytics implementations and reports are never really … Continue reading Agile Analytics – The Ultimate Guide
