Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Daily Archives: August 29, 2017
Voice Search: Personal Assistants Search Optimization
By Gennaro Cuofano August 22nd, 2017 With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is a reality. I want to show what we learned … Continue reading Voice Search: Personal Assistants Search Optimization
The Importance of Your Profile Picture for Your Career
Personal Branding Blog — August 22, 2017 — August 22, 2017 Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you … Continue reading The Importance of Your Profile Picture for Your Career
Before You Start a Blog (The 2017 Edition)
Matt Brennan — August 22, 2017 Follow @MattLBrennan — August 22, 2017 A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, … Continue reading Before You Start a Blog (The 2017 Edition)
5 Things To Consider If Subscribers No Longer Engage With Your Emails
Kevin George — August 21, 2017 Follow @imkevin_monk — August 21, 2017 There are 2 types of people in the world… Which one do you want your subscribers to be included in? Well, if you have subscribers on your list who haven’t opened or clicked through your messages over an extended period of time, it’s … Continue reading 5 Things To Consider If Subscribers No Longer Engage With Your Emails
Top 7 Uses of Video Conferencing in Multiple Fields
Aashish Sharma — August 21, 2017 Follow @ineedseo — August 21, 2017 It’s not at all surprising that video conferencing is becoming immensely popular at present. Irrespective of where they are physically situated, business executives, individuals, and groups usually interact with one another in real time by making use of video conferencing. Besides organizing a … Continue reading Top 7 Uses of Video Conferencing in Multiple Fields
Dating Faux Pas and Email Etiquette: Turning First Dates into Relationships
James Glover — August 21, 2017 Follow @coherentpath — August 21, 2017 Tumisu / Pixabay We’ve all been there. Sitting awkwardly at the coffee shop or local bar on a first date and trying to get to know the person. The basic questions start—Where are you from, what college did you go to, what part … Continue reading Dating Faux Pas and Email Etiquette: Turning First Dates into Relationships
ARF Focuses On Managing 21st-Century Data
ARF Focuses On Managing 21st-Century Data by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2017 Scott McDonald, president and CEO of the Advertising Research Foundation (ARF), admits having a passion for experiencing off-Broadway theater and just returned from an overseas jaunt to attend the festival Bayreuth, to indulge in what he calls his “culture … Continue reading ARF Focuses On Managing 21st-Century Data
How to Build Your Brand as a Candidate
Erin Dore Miller — August 21, 2017 — August 21, 2017 typographyimages / Pixabay We’ve been talking a lot recently about brands and branding. Specifically, employer and talent brands: how to attract talent, how to build a strong talent pipeline, how to communicate to the outside world that your organization is a great place to … Continue reading How to Build Your Brand as a Candidate
How to Create an Effective Email Marketing Campaign [Infographic]
VerticalResponse — August 21, 2017 Follow @VR4SmallBiz — August 21, 2017 You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in … Continue reading How to Create an Effective Email Marketing Campaign [Infographic]