Justin Lambert — August 10, 2017 — August 10, 2017 Nikin / Pixabay Inbound marketing professionals come from a host of different disciplines and specialties. Some of us are writers who have honed our talents for writing intriguing and engaging blog and website content. Others are marketing strategists who have embraced the reality of today’s … Continue reading How Inbound Marketers Can Win at On-page SEO
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
Anthony Thomas — August 10, 2017 — August 10, 2017 kropekk_pl / Pixabay Facebook Messenger now boasts 1.2 billion users, thousands of companies delivering live-chat customer service, and 18,000 bots. Its most recent 2.1 update helps to make those bot-to-agent interactions more human and in-app commerce even easier. What makes Messenger such an incredibly attractive … Continue reading What You Need to Know About Facebook Messenger’s Recent Update
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts. Brian Massey on August 10, 2017 at 11:14 am When optimizing a website, one of the best places to start is the value proposition. This … Continue reading Put your value proposition to the test
By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
Colleen McKenna — August 10, 2017 Follow @Colleen_Intero — August 10, 2017 Free-Photos / Pixabay In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking … Continue reading How to Develop Your Employer Brand
Annaliese Henwood — August 10, 2017 Follow @MktgInnovator — August 10, 2017 raphaelsilva / Pixabay Yes, you can schedule tweets through Twitter. Unfortunately, you can’t schedule from your main account, such as your profile or home feed. Instead, you need to follow a step-by-step process requiring access to your Twitter advertising platform. The How-To Guide … Continue reading Can I Schedule Tweets from Twitter Itself?
John Nemo — August 10, 2017 Follow @JohnNemoPR — August 10, 2017 If you’re making this common (and easily avoidable) mistake on LinkedIn, you’re costing yourself clients and customers as a result. Having spent the past 60 months studying every possible element of LinkedIn lead generation, I’ve discovered one conversion-killing mistake that keeps popping up … Continue reading Are You Making This Massive Mistake on LinkedIn?
Brady Clarkson — August 9, 2017 — August 9, 2017 geralt / Pixabay Throughout my childhood, I grew up with a familiar and constant mantra ingrained in my daily thoughts: always be prepared. This has manifested itself in various ways throughout my life, including my career in sales. At a young age, I realized that … Continue reading A Statistical Approach to Cold Emails: Why it’s a Must in Your Sales Toolbox
