How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. Travis Wright on August 2, 2017 Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in … Continue reading The impact of GDPR on marketing technology and cybersecurity
Diane Craig — August 2, 2017 Follow @CorporateClass — August 2, 2017 qimono / Pixabay There are six distinctive leadership styles, based on Harvard University research that leaders need in their repertoire. The skill is recognizing when to activate, and how to blend or merge the various styles. How do you measure up? Take inventory … Continue reading Leadership Presence Checklist
Michael Heller — August 2, 2017 — August 2, 2017 Tumisu / Pixabay As a manager or employer just finishing up performance reviews, you may have heard the terms feedback and engagement a little more often than usual. And, this makes sense. Providing engagement gets everyone involved and ensures that every member of the team … Continue reading The One Surprising Benefit Employees Get From Negative Feedback
Candis Roussel — August 2, 2017 — August 2, 2017 We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to … Continue reading 7 Reasons Every Firm Needs Thought Leaders
Maren Hogan — August 2, 2017 Follow @marenhogan — August 2, 2017 HypnoArt / Pixabay Quality of Hire didn’t use to be a recruiting measurement. Far from it! Even just ten years ago, the goal for recruiters and even their emerging brethren was to make sure that people met the job requirements. Terms like “cultural … Continue reading Quality of Hire Means Something, Here’s Why
Lewis Stowe — August 2, 2017 — August 2, 2017 Getting better results from outbound sales is what we have been about since we started as a company. We are always looking for new ways to optimize our campaigns and help our customers achieve awesome results, so it should come as no surprise that we … Continue reading 5 Reasons Why Finding the Best Time to Send Email Campaigns Matters
Erika Dickstein — August 2, 2017 Follow @springinsight — August 2, 2017 stux / Pixabay Hello everyone! I’ve been spending a fair amount of this month relaxing poolside, cocktail in hand, celebrating my birthday with loved ones in Hawaii. Lest you think I was completely idle during that time, let me assure you: I was. … Continue reading First One In, Last One Out
This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. Andrew Dennis on August 2, 2017 Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or … Continue reading How to do advanced page-level keyword research
