Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
Greg Cawood — August 2, 2017 Follow @iqnection — August 2, 2017 LoboStudioHamburg / Pixabay Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, … Continue reading The Relevance of Social Media to Your Business
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. Stephen Murphy on August 2, 2017 In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into … Continue reading 4 deceptive Google Analytics metrics that fool retail marketers
Jeff Mutimer — August 2, 2017 — August 2, 2017 geralt / Pixabay An organizational assessment is a systemic approach for consultants to discover how well their client organizations are performing and where they could improve in order to perform better. They are invaluable to organizations in a number of ways. Not only can they … Continue reading Does Your Organizational Assessment Measure Engagement?
Carlo Pacis — August 2, 2017 — August 2, 2017 In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every … Continue reading Everything You Need to Create a Winning Facebook Marketing Strategy
By Sharon Hurley Hall August 2nd, 2017 If you visit any business website, including this one, one thing you’ll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you’re promoting a … Continue reading Why You Need Case Studies & How to Create Them
Ivan Ivanov — August 2, 2017 — August 2, 2017 There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is … Continue reading 5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
Kevin George — August 1, 2017 Follow @imkevin_monk — August 1, 2017 Tumisu / Pixabay Email design and coding is a critical task with different email clients rendering emails differently. Creating the right design and coding it the right way is a challenging chore for developers. Adding space in your HTML emails that render well … Continue reading 5 Effective Techniques to Add Spacing in HTML Email
Greg Ogarrio — August 1, 2017 — August 1, 2017 This post began life as “Send Better Email.” Then it started to veer off to: “Send Whatever Email You Like But Make Sure Your Audience Is Already Engaged and You Have a Killer Asset, Topic or Event on Offer.” Because no matter how sexy or … Continue reading How to Create Killer Email
