Shane Barker — July 24, 2017 Follow @shane_barker — July 24, 2017 Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in … Continue reading Build Relationships With Influencers, Not Businesses [Infographic]
Elijah Masek-Kelly — July 24, 2017 Follow @ElijahMK100 — July 24, 2017 Picography / Pixabay So you think you have a million dollar idea? Well, congratulations – but before you go rushing out to quit your day job, consider that it takes more than an idea to have a successful startup! Just ask any one … Continue reading Does Your Startup Have Legs?
Stacey Williams — July 24, 2017 Follow @stwillia — July 24, 2017 CorrieMiracle / Pixabay Crowdfunding may seem like an easy way to raise money but successful crowdfunding takes time and work. Even before you start, there are things to consider, such as who’s in your network and how much money you need to raise. … Continue reading 6 Tips Gleaned from Successful Crowdfunding Campaigns
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Bobby Lyons on July 24, 2017 Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for … Continue reading Developing content for the customer journey
Personal Branding Blog — July 24, 2017 — July 24, 2017 In this busy world, it’s more important than ever to find unique ways for you and your business to stand out. Selling yourself and your business might seem like a daunting task, but there are numerous ways to accomplish the task. Of course, having … Continue reading 10 Unique Ways to Get Your Name Out There
Randy Milanovic — July 24, 2017 Follow @kayak360 — July 24, 2017 Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks … Continue reading Craft Killer Copy Every Time
Andy Beohar — July 24, 2017 Follow @sevenatomsbuzz — July 24, 2017 If you’ve visited the Seven Atoms blog before, you’re probably already aware that we’re huge fans of Facebook advertising—especially when it comes to ecommerce. If you don’t share that enthusiasm, we’ve got some news for you: you’re doing it wrong. Facebook campaigns for … Continue reading 4 Ways to Improve Your Ecommerce Facebook Campaigns
Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. Chris Silver Smith on July 24, 2017 Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in … Continue reading How long does reputation management take?
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results